More Avatar than before

Nick is opening the door for more Air.

When Avatar: The Last Airbender returns to the network on Friday, September 25, kids will be able to get five times their previous dosage. Nickelodeon will beging airing the show weeknights at 6:30 p.m. instead of once a week, on Friday nights.

Avatar premiered in February of 2005 and became an instant hit. The show averaged almost 8 million viewwers an episode, putting it in the top 10 animated programs on TV and making it Nick's top-rated show on Friday nights.

Nickelodeon has also expanded the Avatar Web site to include more online games, deeper character bios, and more bonus material to keep fans satisfied and to appeal to new seekers of animated action. The network is also using the Avatar revamp to beef up the content of its international Web sites.

Avatar's move from once weekly to each weeknight puts it in the esteemed company of popular Nickelodeon cartoons SpongeBob SquarePants, The Fairly OddParents, and Jimmy Neutron.

Avatar follows a 12-year-old boy who is the legendary "bender," a being capable of controlling the elements. Typical for the genre, the boy just wants to be a kid, but adventure calls.

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