Muppets playing for Cablevision

Cablevision Systems Corporation and Sesame Workshop announced Monday the launch of Sesame Street Games, a subscription service featuring Elmo, Grover, Zoe, and other well-known Muppet denizens of the famous urban neighborhood.

The games initially will be available to iO: Interactive Optimum digital cable customers throughout the New York metropolitan area, but the companies have hopes to go much wider, said Jeff Fleishman, Sesame Workshop assistant vice president of business development at Interactive Media.

Consumers pay $4.95 a month for unlimited use of the service, which is accessed by pressing a button on the television remote control.

Fleishman added that Sesame Street Games will help youngsters learn about letters, numbers, shapes, colors, problem solving, and more. "These games have been developed for interactive television, and they're not available anywhere else," he said.

Three different game modes are available depending on whether the player is in the toddler, preschool, or kindergarten stage of development.

At launch the games will include: "Leaf Collage," in which kids learn colors and counting while helping Elmo make a collage out of leaves; "Thanks for the Letters," during which children help Zoe make a meal using foods that start with a letter they have chosen; and the more self-explanatory "Tickle Elmo."

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