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NBC Universal Pays Up, Secures Olympic Broadcasting Rights Through 2032

NBC Universal has secured a new deal valued at $7.65 billion (!) to keep the broadcast rights to the Olympic Games through 2032. The agreement, which covers rights for TV, internet and mobile, also includes an additional $100 million signing bonus to be used for promotion.

"This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations," said International Olympic Committee President Thomas Bach, who led the negotiations.

In 2011, NBCUniversal acquired the rights to the Olympics through 2020. This new extension means NBCU will have broadcast 23 Olympics since the 1964 Tokyo Games.

NBCU CEO Steve Burke said the deal marked "one of the most important days" in NBCU history. "No event brings families together like the Olympics, and no-one in media is more accomplished or better equipped to tell the athletes' stories than NBC Sports," Burke said.


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Others couldn't pay up? :(
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And cause the NBC brains were all busy doing this deal, someone thought it was a good idea to order three new dramas that all sound the same (politics/nat security meets family issues) and all are variations of Homeland meets The Americans meets Alias / Scandal...
http://tvbythenumbers.zap2it.com/2014/05/06/nbc-orders-drama-allegiance-to-series/261177/
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NBC better focus heavily on their internet content for their future Olympics, 'cause nobody cares about their edited coverage on TV. Put it live, cause we won't care otherwise.
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Good lord. I hope they feel it's worth it.
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As much as we in the TV.com community like to joke about NBC and the dearth of decent original programming this just goes to show that they really don't need to care. As long as there are mega deals like this available, they won't really need to provide critics-pleasing programming when the sports dollars just keep on rolling in. Maybe its safe to say that for NBC acclaimed programming is just a "hobby"?
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$7.65 billion, how long do you think it'll cost to make that back with just Olympics coverage? I think they're still firmly in the business of struggling to figure out how a committee of ignorant suits can make scripted television miss its mark yet still earn sponsor returns.
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Fair point however in an era of $50billion dollar Olympics budgets (re: Sochi) and million dollar TV spots, 7 billion ain't what it used to be...
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Staff
Makes sense for them to pony up. Their programming for the most part is garbage.
That is a staggering amount of money though. Comcast dollars at work.
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Holy crap $7.65 billion is a lot of money.
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