NBC Universal has joined up with Clear Channel Taxi Media to put NBC content into New York City taxicabs. Beginning this month, 50 yellow cabs will be fitted with LCD monitors mounted on the back of the cab's front seats. The companies plan to eventually offer NBC programming to 5,000 of the 13,000 New York City cabs.
The monitors will show content from NBC Entertainment, CNBC, and MSNBC, as well as local New York NBC affiliate WNBC. Also available will be NY10, New York's Taxi Entertainment Network, which will offer local and national news, weather, sports, and entertainment.
"We are always looking for innovative ways to expose our brands to as many people as possible, not only to New Yorkers but also to the millions of people who visit New York each year," said Frank Radice, senior vice president for the NBC Agency, East Coast, in a press release. "This is the perfect vehicle--no pun intended--to make that happen."
Clear Channel will let riders turn the service off, unlike the voice PSAs starring famous New York icons that run inside the cabs. Those audio safety reminders have been the source of many customer complaints.