No Lost Promos? No Problem.

The final season of Lost is coming up soon ("early 2010" is what we know so far), and so far, there's been a grand total of zero new footage released. Though we saw some cheeky clips at Comic-Con promoting the sixth and final season of television's most mysterious program, not one new frame of actual footage has surfaced anywhere, even on that vast wasteland of information known as the Internet.

And you know what? That's perfectly alright with me.

In a day and age where programs are over-promoted almost to the point where actually watching the show is redundant, it's a great idea—especially for the enigma that is Lost—to force everyone to head into Season 6 completely blind. That's how it should be, and that's how it all too often isn't.

As the story goes, ABC obviously wanted to release some some brand-spankin'-new footage in order to get hype going. But Lost producers pleaded that the network hold off, if possible, forever. Why? Because:

"I think even a single scene from the [final season of the] show would basically tip what it is we're doing this year," producer Damon Lindelof said, according to SciFiWire. "And what it is we're doing this year is different than what we've done in other years."

The idea that ABC is actually taking this advice to heart is staggering. The network has a whole army of marketers ready and waiting to pimp out the show until fans' eyes bleed, but they haven't released the hounds yet.

"That is the marketing strategy that we are trying to impose upon our masters," said Lindelof, referring to the notoriously controlling ABC (a result of its parent network, Disney). "I can't unequivocally say that we will be able to hold the embargo all the way up until the actual premiere, but it's pretty cool that we're not showing anything as late as November, so we'll see."

Indeed! Spoilers are the bane of my existence, and they're everywhere these days. Heck, I barely watch movie trailers anymore. I don't publicists and marketers telling me what's going to be cool—I'll find out for myself, thank you very much.

Here's an official ABC trailer for the upcoming season of Lost, which uses only recycled footage yet still does the job of getting me pumped for the ride.

  • sophia77

    I am one of the flowing ,its so mythographer...

    Nov 28, 2009
  • augcast

    LOST is the only show I never want to be spoiled on

    Nov 23, 2009
  • Camadiel

    Do not show anything Lost! Screw ABC, they were wrong the other 5 years, they'll be wrong until the end of time, make a stance!

    Nov 19, 2009
  • soapieaddict23

    Lost is one of the few shows I stay unspoiled for. I'm loving the no spoiler campaign. It's refreshing to not know exactly what's going to happen in the premier.

    Nov 18, 2009
  • lostiswhatsup

    this is old news and sad news:(

    Nov 18, 2009
  • lostiswhatsup

    this is old news and sad news:(

    Nov 18, 2009
  • TV-Tome-Vits

    Hey!This video is 15 sceonds long.One of The Numbers!

    Nov 18, 2009
  • melina79

    I still can't believe ABC agreed on this. And I sure hope nothing is spoiled. This season I'll try to avoid any kind of spoilers!

    Nov 18, 2009
  • angrodpallanen

    Brilliant. It's exactly the way it supposed to be. Now all I need to do is avoid all the speculation spoilers and I'm good to go!

    Nov 18, 2009
  • MaryPralinsky

    Better that way!

    Nov 18, 2009
  • FriendlyCrono

    I guess no more "Next time on Lost..."?

    Nov 18, 2009
  • neomichel

    I am looking forward to seeing the last season. I am hooked!

    Nov 18, 2009
  • Lccf

    Let's hope it stays that way until the finale, trailers are often waaaaaaaaaay too spoilerific ( "last year, the "Bentham" trailer spoiled all the big suprises of the episode ! )

    Nov 18, 2009
  • shehrazat

    I am IN....... all the way!

    Nov 17, 2009
  • dj_mizz3r

    good i shall make it really interesting =D

    Nov 17, 2009
  • KingofIPirates

    Keeping things under wraps like this only heightens expectations, they better not disappoint

    Nov 17, 2009
  • rivas_ju

    About time!!!! I cant wait!!!

    Nov 17, 2009
  • jjmau

    what abc would realise is that LOST fans are LOST fans if u dont see a preview it doesnt matter we will still watch the show any ways just b/c we dont know what to possibly expect. I just love lost and often feel like I'm the only one who does in my small island in the Caribbean great show :)

    Nov 17, 2009
  • FrostyD7

    "The idea that ABC is actually taking this advice to heart is staggering"ABC stumbled onto a goldmine when they picked up lost, they are more than willing to do whatever the creators want as long as they keep up the good work.

    Nov 17, 2009
  • LadyInque

    Good the final must be a secret...

    XO XO

    :):):):)

    Nov 17, 2009
  • infinizee

    Totally agree - want to be surprised and can't wait!

    Nov 17, 2009
  • lazarius12

    I agree. Here's to hoping we see zero footage of the new season. Recycling the old shots is just as good when it comes to marketing.

    Nov 17, 2009