Old Spice, New Ad

Years ago, deodorant commercials were loose interpretations of those awful cologne ads that featured a chiseled man rolling around in water while a desirable woman stroked his perfectly waxed chest. Then someone would whisper a stupid word and, lo and behold, that word appeared on a bottle.

Thankfully that tired idea got old, and advertisers realized that normal men wear deodorant not so they can flop around on sandy beaches, but instead to avoid smelling like old socks. The cologne-ad-stench wafted away, ushering in new commercials that were closer to beer ads because they incorporated humor.

Old Spice has been the king of said ads, thanks to the inclusion of a lethal dose of eccentricity and the brilliant use of Bruce Campbell and a really, really long painting of a ship in a memorable spot that first aired more than three years ago.

But whatever firm is responsible for the Old Spice campaign has outdone itself with the company's latest offering. Hypnotic and hilarious, it gets my approval and deserves acknowledgment for being the best ad on television right now. The genius of the spot lies within its pretense of selling men's deodorant to a female audience; it's actually the equivalent of a guy seeing another man hit on his girlfriend. That'll sell some Old Spice, for sure.

I'm on a horse.


Follow naturally good-smelling TV.com writer Tim Surette on Twitter: @TimAtTVDotCom

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Feb 27, 2010
OK, someone at Old Spice (or Craig Allen and Eric Kallman of Wieden + Kennedy) needs to get a FEATURE FILM script done ASAP featuring THIS WONDERFUL, FUNNY CHARACTER!!! I predict films featuring this actor (Isaiah Mustafa) playing this character will make millions at the box office! But remember, IT HAS TO BE THIS SAME CHARACTER!!!
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Feb 18, 2010
OK, Tim, I did your job for you. The actor is Isaiah Mustafa. I should have recognized him from an episode of NCIS where McGee was taken hostage in a women's prison. I think he played a guard.
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Feb 18, 2010
hilarious! hooch IS crazy
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Feb 18, 2010
I just saw it last night. I thought it was funny. Good job Old Spice.
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Feb 18, 2010
I saw it the first time tonight during the Olympics...I thought it was funny.
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Feb 18, 2010
I love this commercial. I laugh at it all the time.
It's different too.
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Feb 18, 2010
It's effective in that you remember the commercial after you watch it but that doesn't make me like it.
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Feb 17, 2010
I think this commercial is hilarious
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Feb 17, 2010
I just need to say i say the two commercials while watching lost and it was one of the most hilarious commercials i've seen in a while. It should have been during the superbowl
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Feb 17, 2010
your right Voicetracked! haha SCRUBS FANS UNITE! I know im a dork. Im also on a horse
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Feb 17, 2010
Funny!
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Feb 17, 2010
Odd
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Feb 17, 2010
Best ad by far at the minute. Still associate Old Spice with my grandad though.
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Feb 17, 2010
That commercial is wierd !!!
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Feb 17, 2010
Am I the only one who wanted to keep saying "Hooch is crazy" during that entire 32 seconds.
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Feb 17, 2010
LOL hilarious. I remember seeing this commercial right after the Super Bowl.
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Feb 17, 2010
lol it cracked me up - made me want to get old spice just for the humor
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Feb 17, 2010
perverse and nothing but that
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Feb 17, 2010
Found it a little silly..
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Feb 17, 2010
Stupid ad. The kind that makes me never ever want to purchase their products. Good job to whomever created it.
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Feb 17, 2010
idk why but i found this hilarious haha
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Feb 17, 2010
So, who's the actor in the new ad?
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Feb 17, 2010
This ad is hilarious. I'm on a horse.
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Feb 17, 2010
Entertaining. The first dozen times you see it, but its the excessive play that will kill it eventually, as usual...
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Feb 17, 2010
They always post something stupid or something everyone disagrees with...
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Feb 17, 2010
Works for me! (The ad, I haven't tried the deodorant...)
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