Penn Jillette hosts Identity

Judging a book by its cover has never been so lucrative.

NBC has announced Identity, a new game show to be hosted by Penn Jillette of comedy/magic duo Penn & Teller. Identity will premiere with a five-night run, just as Deal or No Deal did last season.

Identity will feature contestants attempting to match a list of 12 identities to 12 strangers using nothing more than external appearances. The more correct matches the player makes, the more money they win--if the player matches all 12 identities to all 12 strangers, they win the grand prize of $500,000.

"The deceptively creative concept of this show is both intriguing and addictive," said Craig Plestis, senior vice president, of alternative programming for the network. "It entertainingly demonstrates that our minds can often play tricks on us--and the stakes are raised when there's a fortune to be won."

NBC president Kevin Reilly announced in October the network would focus more on creating cheap reality and game show fare for the 8 p.m. primetime hour. The network has seen disappointing results with its most recent slate of high-profile shows, including Studio 60 On the Sunset Strip and Friday Night Lights, despite both shows receiving critical praise. Only the network's Heroes has managed to break out and become a hit.

Identity comes from Reveille, the production compnay behind the network's The Office and The Biggest Loser, as well as ABC's Ugly Betty. Identity begins Monday, December 18, and runs at 8 p.m. every night through Friday, December 22.

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I like Penn and in the beginning I liked the show; however, the last 2 episodes have had sexist creeps on there that want to talk about how good looking the girls are or are not. As though those hot girls would look twice at those bozos.
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the only good about the show is an appearance by pro-surfer, Hannah Cornett as a cast member
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Just what the budget-cutting network needs: more shows that give away their money! God forbid if your money is actually spent on quality television, NBC!
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Good move by NBC.
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enfuff with game shows !!!!!!!!!
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I'm not a fan of Penn Jillette, I wish he was the quiet one instead of the obnoxious loud mouth.
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I will check it out. I am sure most shows will be airing repeats during that weak anyway.
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Great idea. It sounds like a combination of "To Tell The Truth" and "What's My Line".
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