Project Runway runs away to Lifetime

Cable's biggest reality hit has a new home. Project Runway, which has spent the last five years on the Bravo Network, will air its sixth season on the female-focused Lifetime Channel, the network and Runway producer The Weinstein Company announced today.

The move is a huge coup for Lifetime, which will now be home to cable television's biggest and most respected reality show. The program, which pits aspiring fashion designers against one another in an elimination-style competition, was recently given a distinguished Peabody Award.

On the flip side of things, the move is devastating for Bravo, which will now have to rely on programs such as Make Me a Supermodel, Top Chef, and The Real Housewives of New York City--none of which hold the cachet of Runway.

Understandably, Bravo execs are livid with the decision by the Weinstein brothers moving the show over to Lifetime--so mad in fact, that The New York Times reports NBC--which owns Bravo--has filed a lawsuit against the Weinstein Company.

Lawyers for Bravo said that the Weinsteins made a deal with Lifetime two months ago, yet continued to negotiate with Bravo. Under the contract, Bravo had first rights to match any offer from another network. Catfight!

The Weinsteins gave a reason as to why they left Bravo, but it doesn't exactly smell rosy. "Lifetime is one of the strongest cable networks in the industry, with great leadership and a true commitment to original programming," the Weinsteins told Variety. "We are very excited for the many new opportunities that will now be provided to Runway and its fans and look forward to premiering the sixth season in November 2008."

That, or maybe boatloads of cash.

The sixth season of Project Runway, with host Heidi Klum and mentor Tim Gunn, is scheduled to debut in November. Season five is expected to air this summer on Bravo.

Comments (17)
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Ugh. Lifetime is going to ruin the show.
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I heard part of the reason for the move was Universal forcing it to cross-promote with other NBC-Universal shows...like the WWE Divas.
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I'm going to watch Project Runway no matter what channel it comes on. But why did they decide to switch networks?
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used to love lifetime till they axed blood ties. so dont care
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I saw this news on my cell phone earlier today. Contract dispute, eh? Be interesting to see how this one develops. Sounds like NBC Universal is just bitter, though.
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I really love Project Runway and Bravo. I thought it was a great match, but I'll watch Project Runway on any network... just as long as they give it the same devotion as BRAVO would.
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As much as I hate the Lifetime channel, I'm too much of a dedicated watcher of Project Runway to care all that much. As long as they don't try to change the show, I'll keep watching , no matter what station it's on
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don't really mind whatever channel it is on, lifetime or bravo. I watch it no matter what, great show.
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Lifetime better upgrade to a high-def signal before they get Project Runway.
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I don't watch lifetime, but now the only reason I will watch lifetime is for project runway, and I only watch Bravo for Top Chef and Project Runway. Occasionally watch Law and Order CI
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more fakeality crap
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What a stupid show... I hate reality tv....
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sounds like it will be a good fight
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lifetime is all girly shows.... what the hell keep Runway on Bravo.
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Lifetime still has that bored and sappy housewife reputation for me. I suppose such a popular show like Project Runway would revamp the network a bit, but I'm not sure I'm going to enjoy the change of venue.
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That's fierce!
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They're both the same to me! I think this is good, Lifetime seems alot more desperate then Bravo.
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