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Ratings: Studio slumps, CW bumps

The fictional Studio 60 may be gaining in the ratings, but the real Studio 60 is doing the reverse.

Last night's episode of the series about a fictional sketch comedy show fell again in the ratings, 15 percent from last week, down to 7.8 million viewers. NBC's Deal and Heroes helped the net win the night in the 18-49-year-old demographic.

The news for fledgling network CW was much better. The sitcom block of Everybody Hates Chris, All of Us, The Game, and Girlfriends saw a 15 percent uptick in the ratings after being swapped into Monday nights.

At 8 p.m., NBC led with Deal or No Deal at 5.2. ABC earned a 3.6 for Wife Swap, and CBS scored a 3.2 for the combination of How I Met Your Mother at 3.4 and The Class at 3.1. Fox doctored a 1.5 for a repeat of House, and The CW earned a 1.3 for the combined might of Everybody Hates Chris and All of Us.

In the 9 p.m. spot, NBC stayed on top with Heroes at 5.7, followed by CBS's Two and a Half Men at 5.2 and The New Adventures of Old Christine at 4.2, for a combined 4.7. ABC earned a 3.7 for The Bachelor: Rome, Fox scored a 1.6 for a second helping of House repeats, and CW scored a 1.4 for the combination of Girlfriends at 1.5 and The Game at 1.3.

At 10 p.m., CBS leapt ahead with the 200th episode of CSI: Miami at 5.6, followed by ABC's What About Brian at 3.5, and and NBC's Studio 60 came in at a 3.1.

Overall, NBC led in 18-49s with a 4.7 rating and 12 share, closely followed by CBS at 4.5/11, ABC at 3.6/9, Fox at 1.54, and the CW at 1.3/3.

ABC's numbers are expected to be revised downward somewhat due to political debates in some parts of the country and because of Monday Night Football running into the prime-tme hour.

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I love Studio 60 and I really hope it stays on the air. It's one of the smartest shows I've ever watched. The writing is brilliant and the acting fantastic.
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I love this show. So naturally, I expect it to cancelled. The basic problem is that most viewers base their opinion on viewing one episode. Most are not willing to commit to viewing more than one episode to get to know the characters.



Mini-rant:



I am *so* glad that this advertisement-revenue-based model is almost defunct. In general, it is designed to pump out the lowest-common-denominator trash. I think the earlier postings alluding to porn and masturbation were right on target. Additionally, this whole fighting for time slots is becoming less relevant as well, with Tivo and DVR.



Open we get true ala-carte pay-per-view on a per-show basis, smart shows with a dedicated but smaller viewing audience will still have a fighting chance. This is clearly still a few years off, but its coming. The networks starting to experiment with streaming entire shows on the internet is an indicator that they know it as well. (As is there investment in companies like Tivo).



But don't worry Reality-TV and Gameshow fans, there will always be a big market left for. After all, its cheap to produce, and you gobble it up like a super-size order of greasy french-fries. And there's room for in-show advertising. (Actually, I thought the Apprentice was genius at doing this.)



End of mini-rant :)
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I'm really not a fan.
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HI...i LIVE IN SWITZERLAND AND THE SHOW HEROES JUST START HERE IN AMERICA BUT I DOWNLOAD IT ALREADY,AS SOON AS I SAW IT ON THIS SITE...AND I CAN SAY THAT IT'S AN INCREDIBLE SHOW WHICH WILL BE VERY SUCCESSFUL ,I'M SURE!!!!IT'S GREAT!!!!!!!!!! (SORRY FOR MY ENGLISH)
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"Or maybe Sorkin is writing a series and not an episode."

You have a point and perhaps it's unfair to judge so early. But still when you look at Dexter, or House and even Everwood you did get that depth even in the first episode. And it's not always about pushing them to extremes in every episode just pushing them far enough to reveal that struggle. No one seems to have a personal struggle.(This is also why I like Heroes, you can see even from the pilot there will be lots of internal conflict for these people to rise to the challenge.)

And about Alan Shore, your right about his character, yet there have been other characters on the show at different times that have argued the other side. Like the episode where they defended Creationism being taught in the classroom.

But I do think Sorkin suffers from the same tunnel vision.(At leat on this show) There is only one Conservitve/Cristian on the show and the only issue or arguement she makes is that she's the only one going to heaven(obviously a mock on them and not really an intelligent comment). They also seems to think that the only thing thats funny is making fun of Christian groups and the Bush Administration. I've yet to hear even a self-deprecating joke aimed at liberals.(Or even see a skit that's not political for that matter. I mean the show takes place in a comedy show not the white house I don't see why everything has to be political. Look at the great opening skit on 30 Rock the, "Overly Confident Morbidly Obese Woman.")
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"Smart is about pushing a plot far enough to squeeze the depth of your characters out. Smart is making a statement with allegories, metaphors, and symbolism without blurting it out in monologues. The show is void of personality, and hardly ever capitalizes on the obvious internal conflicts these characters would have. You have a liberal atheist in love with this conservative Christian, yet the contrast and the origin of this relationship is never explored, instead we get a juvenile never ending flirt fight."

Or maybe Sorkin is writing a series and not an episode. Sure he could squeeze his characters for all the drama and backstory he could every episode or he could reveal more and more the character each episode always leaving viewers that understand that good characters aren't porn stars providing a momentary release that has nothing to do with the next episode. Characters that are well rounded but flat unchanging actors in their world may be enough for CSI where the entertainment comes from gruesome autopsy photos and the "bad guys always get it in the end" platitude. But Sorkin aims for more.
That being said I think that his writing has fallen from the first few seasons of the West Wing. There his characters had whimsy, WW started as a whimsical drama about government, eventually becoming a hard hitting political drama. S60 just started out with the small stuff, Sorkin needs to lighten up until we start caring about the charactes, also add some (or even one) quirky characters.
BL's Alan Shore maybe vocal leftist but he also doesnt allow for opposing view points. When he finally makes his argument in his closing (the formula for seemingly every episode) he gets up makes his point with passion, takes his seat and gets validation (for both him and his argument) from the dozens of hapless jurors. Never does the other side get to refute his argument, no Shore always gets the last word. Sorkin at the very least doesnt suffer from political tunnel vision.

VIVA EL SORKIN!
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Should have kept Medium and Las Vegas on Monday nights. Silly NBC.
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People who think Heroes and S60 are boring obviously wouldn't know good TV if Seinfield smacked them in the face. Studio 60 is Brilliant it is interesting and it is hilarious. and Heroes is Action packed, cryptic epic that has been getting better and better every week. 30 rock's premire was execellent but i hope it gets better. however Twenty good years was a snooze fest how anyone could watch this series weekly is beyond me.
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Personally I'm glad to see S60 failing. It's not a well made show. I'm tired of hearing how smart it is. I wouldn't call something smart just because they have a cast of educated character spouting political and literary references. Smart is about pushing a plot far enough to squeeze the depth of your characters out. Smart is making a statement with allegories, metaphors, and symbolism without blurting it out in monologues. The show is void of personality, and hardly ever capitalizes on the obvious internal conflicts these characters would have. You have a liberal atheist in love with this conservative Christian, yet the contrast and the origin of this relationship is never explored, instead we get a juvenile never ending flirt fight. Same thing with the drugs in the character’s past, the addiction and problems inherit to addiction never seem to be addressed. Plus many of the topics and political statements are quite dated(red vs. blue states). If you look at characters like Dexter in Showtime’s Dexter you can understand the difference in character depth. Or look at some of Boston Legal’s characters, not only is that show funnier but it easily makes more potent political comments, equally represents arguments and delves into some great characters' personas.
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God i hate Heroes, only i find it boring??

On the other hand Studio 60 is one of the more interesting shows, i love sketch comedy shows and now i can see what is going on backstage with S60!



But i still dont get why Heroes is so popular...
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Heroes is # 1 Go Go Go!
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Watched Studio 60 one time just can not get into it !!!!!!!!!!
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Studio 60 comes across like a bunch of players full of themselves, as if they're part of an exclusive, self-important club, "The Alan Sorkin Gang," and we're on the outside looking in.
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I loved the first two episodes of Studio 60, but the last two episodes have been brutal! I thought, Hey we finally have a winner! But I don't think so. I watched 30 Rock last night it's terrific, too bad they hired on Steven Webber instead of Alec Baldwin. Baldwin is brilliant in 30 Rock!
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Well, of course S60 is boring; all it has is great characterization, subtle drama, up-to-date hard-to-swallow issues, and no falling anvils, terrorists, decapitations or nuclear attacks.

Let's be clear on this: most of (what Bobby Heenan would call) humanoids will NEVER EVER understand quality and will wallow in the safety net of stupidity; Britney Spears, catch-phrases of "strong" politicians and masturbations of reality shows. Unfortunately, fact, not fiction. For details, see cancellations of numerous quality shows, most recently Arrested Development. "Smart Bad. Head Hurt."

Let's enjoy it while we can, folks. Cheers!
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YAY What About Brian! I hope the ratings keep rising.
I watched the first two or three episodes of S60 and I was just not entertained. I was kinda bored. People say the same thing about WAB. I think WAB is underrated while S60 is very overrated. JMO's
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The CWs runaway got cancelled and i really dont see the point in watching S60, its boring and ive tried it a few times bc of m. perry but i didnt get into it. Heroes is great though
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I love the show The Class. It's predictable yes, but still funny comedy and awkward situations. I keep reading about chemistry. Well, it's not supposed to have too much chemistry, there's some awkward stuff going on in the show. But it is a great black comedy.
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Studio 60 is a great show, i watch heroes then i continue to watch Studio 60. other people may not but i believe the biggest threat to the viewing figures is that people are downloading Studio 60 before it is aired on Monday nights. Last week when i believe the show wasn't aired in Canada (because when i searched a well known site, S60 didn't appear) and the audience figures jumped 12%, however, this week it was aired on Sunday and the figures again took a dive of 15%. People are downloading then not bothering to watch it. NBC - YOU MUST AIR IT SIMULTANEOUSLY! then the show can give an accurate picture of its viewing base.
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I'm not sure where tv.com's getting their numbers, because most fast national results show Studio 60 garnering a 5.3 rating and a 9 share, down slightly from last week's 5.7/9.



Having said that, here's the problem as I see it. Studio 60 and Heroes are both fantastic shows, but their intended audiences are in no way similar. Heroes appeals mostly to a younger audience, say late teens to mid-20s. There's no prerequisite for watching Heroes. Studio 60, on the other hand is for older, more discerning, educated and affluent people. It demands more of its audience, as Sorkin's shows typically do.



It's no wonder those people who were watching Heroes tune out at 10pm. It's an entirely different type of show. Yes, there are those among us who can and will watch both. I am on the trailing edge of the age group targeted by Heroes, which might mean I'm a bit too young for Studio 60. I'll admit, the main reason I started to watch it is because I work in TV. How many Heroes fans can say that?



So what's the solution? Studio 60 belongs on Thursday nights at 9pm.



Sandwiching Studio 60 between The Office and ER is the right move...those two shows at least share some similarities to Studio 60. But NBC won't do it, because Deal or No Deal makes a ton of money and helps keep NBC from having no audience at all while Grey's Anatomy and CSI battle it out for top spot. And somewhat ironically, Deal or No Deal falls under the same umbrella as the shows Sorkin is indicting in Studio 60. Trashy, brainless reality crap. I mean, Howie Mandel is hosting it. 'Nuff said.



Of course, putting it on Thursdays at 9pm means, as mentioned, that it would be competing against Grey's Anatomy and CSI. And we all know who'd finish third in that battle, don't we? There's no beating ER-meets-Scrubs and the McDonald's of TV.



Sadly, Sorkin was right. "Smart is a pejorative".
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interesting...
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Great article, but the journalist in me needs to point out last night's CSI:Miami was the 102nd episode, not the 200th...
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Are all of you people for real? S60 is the most boring show on tv. Please cancel it already so I won't have to ever hear about it again!
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Heroes rocks
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Studio 60 is a great show, smart, good character development, funny, it has something to say, and it doesn't pander to viewers... oh so that is why people arent watching. The problem isnt the show, its Deal or No Deal (which was lame after the initial 5 minutes). Deal or No Deal isn't as smart as the rest of the nights line up. People are probably switching from "How I met your mother" and "the class" to Heroes and by then any run off from Deal or No Deal knows they aren't wanted. Studio 60 is too smart to be on with Deal or No Deal (which seems to be on every night). If NBC opened up another network and put Studio 60 on opposite of Deal or No Deal then neither program would go down in the ratings, they appeal to two different audiences, they just happen to be switching places at 9 p.m.
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Why aren't people watching Studio 60? I really like it. :/
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people have to start watching studio 60. It is the best new show on the air and has made me change my monday viewing habits
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ok
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studio 60 freakin rules!! dont cancel it, please!! heroes also rules1!! next lost...as that one guy said
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Heroes is the next Lost.
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Heroes, I love you. The show just keeps getting better and better. On top of that, the show manages to leave you with just enough to make you wait impatiently for the next Monday to roll around. If you have even a mild, passsing interest in TV, then give Heroes a chance. You won't regret it.
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Seemongo i beleive you with the Heroes but the thing is there are 4 good shows at at once but there are apsolutly no shows on some days
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it should be forbidden to cancel studio 60. I'd give up 10 shows on TV right now, to keep studio going
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I agree...
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This should have been about Studio 60 getting a full season order...
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i think Heroes is doing Great, i mean come on it's on druing prime time NFL anything over 5 is great

i bet if it was moved to say tue or wed it would kill any other show.
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I'm just happy to see that heroes is still on top!
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I agree 100%. Studio 60 is a brilliant show, I hope NBC doesn't cut it.
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I can't believe S60 is losing viewers... :( It's such a great show... I guess people can't even recognize quality shows on tv...
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