Alex Reid is favourite to win the
Celebrity Big Brother final
The cage-fighter has emerged from his on-off girlfriend Katie Price's shadow during the contest to overtake footballer-turned-Hollywood actor Vinnie Jones in the race for the title.
William Hill said Alex was now "red hot 8/15 favourite" to win, with the remaining four contestants, singer Dane Bowers at 7/2, Vinnie at 9/2, Swedish dance music star Jonas Altberg, aka Basshunter, at 12/1 and actress Stephanie Beacham at 25/1.
The bookmaker has also slashed the odds of Alex and Katie becoming engaged within 24 hours of leaving the house from 25/1 to 5/1 amid Alex's rising popularity.
This year's show is set to be the last shown on Channel 4 although the regular Big Brother starring members of the public will air in the summer.
Following her eviction from the house this week, millionaire socialite Ivana Trump said Vinnie's bossiness had "alienated" him from his fellow housemates.
Ivana, 60, said: "I like Alex - he's down-to-earth, has a very good heart and we were friends because I appreciated his dedication to exercise. Dane is a nice guy."
Her views on Vinnie were echoed by fellow evictee and glamour model Nicola Tappenden.
This week long-running Big Brother presenter Davina McCall entered the house for the first time as a housemate - disguised as a chicken.
Housemates finally learned the truth as BB ordered them all to remove their animal heads, revealing Davina under the costume. Later, in the Diary Room, Davina joked: "Vinnie scared me rigid." She left the house after a few hours.
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