Celebrities get behind Nikon's photography range by stepping in front of the camera.
British pop star Robbie Williams and TV chef Jamie Oliver star in Nikon's latest Australian advertising campaign, "I am".
The cinema advert (above) was created by award-winning German agency Jung von Matt and localised by Sydney-based Studio Woo.
On YouTube, you can see the "making of" the ad in two parts.
It is part of a wider campaign that also includes TV, print, outdoor, online and point of sale advertising, as well as a redesigned Nikon website.
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