There has been a huge increase in the demand for online programming in recent years --for example, the volume of shows watched on Channel 4’s online service, 4OD, rose by 69 percent between last December and this January. The BBC has received 180 million requests to stream or download BBC TV programmes via its iPlayer since launch in December 2007.
Now the BBC and BSkyB have joined forces to supply online content from both broadcasters via Sky’s online TV service, Sky Player.
Sky Player, which offers live and on-demand content, now also provides access to videos from all BBC television channels. Users have access to 400 hours of BBC programming per week, and thousands of hours' worth of content from all Sky channels--meaning that it's possible to find BBC and Sky shows such as Doctor Who, Eastenders, and Bones in the same place.
"The combination of more choice and easier access means Sky Player users will find it even simpler to enjoy a wide range of TV content," explained BSkyB’s director of on-demand, Griff Parry, in a statement.
The new version of Sky Player includes "a series of BBC branded sections, with listings information and links to all TV programmes on the BBC iPlayer service." Once viewers select to view a BBC programme they will be transferred to the BBC iPlayer site where they can watch their chosen video for free. Sky programmes will only be available to Sky TV customers or via a one-off fee.