Starz polishes on-demand service

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Starz Entertainment Group has unveiled a new version of its Vongo on-demand broadband-entertainment service, adding programming and improvements that include higher quality and better search functions.

Vongo added more than 600 television shows that it will make available to subscribers throughout the year. Among them will be Westerns such as The Big Valley and The Rifleman, and episodes of The Green Hornet series, among others.

The service also increased its encode rate to 1.3 Mbps for most selections, resulting in improved video resolution. This is particularly important to those subscribers who watch on their connected television or even on a large PC monitor, though Vongo also is designed to support portable devices.

Additional improvements include more extensive descriptions of the listings and better capabilities for searching, exploring, and managing content.

Vongo pricing remains unchanged at $9.99 per month for unlimited subscription downloads. The platform now supports variable transactional pricing, however, so individual pay-per-view titles now range from their previous $3.99 down to 99 cents each.

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