Shazam! Open Sesame! Renewacadabra! Premium-cable network Starz has ordered a second city of its new series Magic City. Doesn't ring a bell? That's because Magic City hasn't debuted yet. Yep, Starz has renewed the new drama before even one second of footage made it to your TV screen, just like the network did last year with Boss.
The early renewal might be as much of a ploy to generate interest and grab new subscribers as it is an indication of the show's quality. I can't think of another reason why a network would make such a commitment before registering any public response. Starz is really making a push into original programming, and building cred is easier when you don't have a bunch of one-and-done shows, so that probably factors into the decisions as well. And when you look at Boss, which earned plenty of nominations last awards season and had a very good first outing, quality-wise (the ratings weren't that great, but that's the case with everything on Starz), Starz was at least able to recognize good television.
Season 1 of Magic City debuts on April 6, and a special preview of the pilot will air March 30 after the season finale of Spartacus: Vengeance.
Follow TV.com writer Tim Surette on Twitter: @TimAtTVDotCom