Studio 60 lives

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The reports of Studio 60's demise have been greatly exaggerated.

Yesterday, rumors swirled that NBC's expensive drama Studio 60 on the Sunset Strip was headed for the scrap heap. Despite the fact that NBC had ordered three more episodes of the show, cast members were reportedly telling friends the show was near its end.

Now, NBC has refuted that story, saying the show is still profitable and that the network will give it at least a little while longer. Media Daily News says NBC is frustrated by the decline of Studio 60's ratings, but that the show brings in affluent viewers that advertisers care about. Therefore, the 7.7 million viewers the show earned last week is OK--for now.

Studio 60 is the brainchild of Aaron Sorkin, creator of West Wing. The show tells the story of a Saturday Night Live-type late-night sketch comedy show. The premiere was solid, with 12 million viewers, but the show has slipped in successive weeks. Last night, NBC ran an episode of Friday Night Lights in Studio 60's time slot, and Lights scored more viewers than Studio.

Despite network assurances, if Studio 60 continues to slip, it may face cancellation. NBC quickly wrapped production on Kidnapped after it produced lower-than-expected results for the network.

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