Tis the season for new channel announcements!
Only days have passed since Seven announced the launch of its new "bloke" channel, 7mate, and now TEN has jumped on the bandwagon, with the announcement of its new channel, to be called *drumroll* Eleven. It will replace the existing One SD.
Intended as a youth channel, with a notably upbeat programming schedule, including Everybody Loves Raymond, Sex and the City, JAG, Frasier, Judging Amy, Happy Days and MacGyver. TEN hopes that the audience interaction with the new channel will be enhanced through social-media platforms designed specifically for the new content, which will also drive advertising revenues throughout the network.
Channel TEN has had lengthy negotiations with CBS Studios International, which resulted in a joint venture to be called ElevenCo Pty Ltd, which will allow Eleven to tap into the vast resources of the CBS back catalogue.
In addition to the above shows, CBS's archives include Futurama, The Cleveland Show, Supernatural, Stargate, Dexter, Smallville, The Office, Nurse Jackie, 90210 and The Simpsons. CBS Studios is a subsidiary of CBS, which also owns TV.com.
"This new venture is an extension of our international strategy to match CBS's globally popular content with best-in-class partners," said international president of CBS Studios, Armando Nuñez.
With a line-up like this, it is hard to see how Eleven could be anything but a massive success.
Mumbrella has also reported that the launch of the new channel will also coincide with a channel shift for Neighbours, which will secure the program's future after it had recently been cast into doubt following falling ratings.
CBS has a pre-existing broadcasting relationship with TEN, which has utilised CBS's output for many years now. The arrangement had resulted in popular shows being broadcast to big success in Australia, including NCIS, NCIS: Los Angeles, Rules of Engagement and Medium.
This arrangement has now had its time-scale extended.
Surprisingly enough, Eleven will be broadcast on channel 11 and will start broadcasting in early 2011.