Bravo asks, "Ever wonder what those reality show folks are really thinking when they are being filmed?" Now you can sate your hunger for knowledge by receiving SMS text messages from reality-show characters throughout the season of Top Chef, a new cooking competition that airs on the cable network.
Viewers can receive text messages either at Bravo's Web site, BravoTV.com, or on their cell phones by texting the number "62288" with the message "TC." Each episode of the show, subscribers will receive up to five messages from the contestants. There is no extra charge for the Top Chef texts, aside from the user's standard text-messaging rate.
"Bravo is always looking to find new ways to engage our tech-savvy viewers," said Lauren Zalaznick, Bravo president. "How cool is it to get a real insider's perspective of reality TV by letting the folks at home know what the characters are really thinking during a certain scene or about another person on the show?"
Top Chef follows 12 hopeful chefs as they compete in San Francisco for $100,000 in seed money to start their own restaurant. Winners will also be featured in Food & Wine magazine, appear at the Food & Wine Classic in Aspen in June 2006, and most importantly, earn the prestigious title of "Top Chef."
Each week, the contestants will have to pass two challenges--a rapid-fire test of a basic kitchen ability, and an elaborate planned meal. The judges will include some of the restaurant world's most celebrated chefs and food critics, including Gail Simmons from Food & Wine magazine and Hubert Keller of San Francisco's Fleur de Lys.
Top Chef premieres Wednesday, March 8, at 11:00 p.m., immediately following the season finale of Project Runway.