TV.com's Network Power Rankings, Late-March 2013: Great Shows Push FX to the Top


Hello again, good people. Welcome back to TV.com's Network Power Rankings, or as you may refer to them at home, "the most influential power rankings on the internet." If you're new to the proceedings or just need a refresher on my unbelievably complex theorem, here's how they work: Using a complicated methodology including ratings (Nielsen overnights, DVR numbers), business matters (pilot orders, scheduling, personnel decisions), buzz (social media, "viral" moments, other goodwill), and quality (good shows, episodes), I evaluate the performance of an ever-changing variety of networks based on the past two weeks. Also: Because there've been a number of comments about it over the last few entries, let me emphasize that a network only gets "credit" for a show if it airs during the period I'm analyzing  So if you think AMC deserves drops for Breaking Bad I agree with you, but you won't see me saying so here until the show actually returns to the air. 

And now let's get to it. Last time, History took the top spot thanks to big ratings (and decent buzz) for The Bible and Vikings, with AMC and ABC right behind. Unsurprisingly, there's been some movement over the past few weeks.



1. FX (previous rank: 6)

Although I consider a number of different elements when compiling the power rankings, it's hard for me to deny the allure of great shows. And a handful of great shows have bumped FX to the top of the rankings for the very first time. The Americans is the best new show to hit the air since Homeland, with its character depth and multitudinous and complex performances from Keri Russell and Matthew Rhys. Like so many great dramas, The Americans produces great individual episodes, but it's the culmination of the season's stories that's impressed me the most so far. The arcs are thrilling and emotional and still believable, despite the show's high-concept premise. If you're not watching the show, please start. It's already renewed for Season 2, so don't worry about cancellation. And despite some middling ratings, the show is doing well on social media platforms like GetGlue.

But it's not just The Americans. FX is bringing the heat with another quality season of Justified—no matter your feelings on how long it took to get to the Drew Thompson reveal, Timothy Olyphant and Walton Goggins have been wonderful  as usual this year—in addition to the ever-funny Archer and freshman comedy Legit, a show that I haven't seen too much of but many critics and folks on Twitter seem to enjoy. Those core four shows are impressive.

FX is garnering some buzz as well. The news that Academy Award winner Ang Lee will direct The Tyrant, a pilot from Homeland's Howard Gordon and Six Feet Under's Craig Wright, immediately rocketed that pilot to the top of my most-anticipated list. Finally, the Kathy Bates casting, witch premise, and New Orleans setting of American Horror Story's third season has me a little giddy for another wild ride. Ryan Murphy, I cannot quit you.



2. CBS (previous rank: 4)

We can usually expect CBS (which, in the name of full disclosure, owns the parent company of TV.com) to continue to garner high nightly ratings, and over the last two weeks, the Eyeball has done just that. The Big Bang Theory, Two and a Half Men, and NCIS continue to dominate, and coverage of men's basketball conference tournaments and the selection show gave the network a nice weekend jolt (and expect even bigger things for CBS now that the tournament has actually begun).

However, CBS is making lots of noise with some impressive and interesting casting choices for pilots it has in the works, and that's what boosted it up a few spots this time. Rainn Wilson just joined Hart Hanson's adaptation of Backstrom in what could be a type-breaking role; Ben McKenzie and Mandy Moore are aboard The Advocates, from Bruno Heller and David Nutter (which is almost guaranteed to get picked up, so we'll see what happens to Southland; Kristin Davis will star in Bad Teacher; Amber Tamblyn and Skeet Ulrich will star in Anatomy of Violence, from the Homeland team (yeah, they're busy); and Stephen Fry is part of Greg Garcia's comedy pilot for the network. CBS is bringing us the stars!

The network is also buzzing because it released a smartphone/tablet app and sold The Good Wife in a somewhat groundbreaking syndication deal.



3. AMC (previous rank: 2)

Zombies. Very, very popular zombies. The Walking Dead continues to thrive in the ratings and in various social media spaces, and the best news of all is that the last few episodes have been pretty darn good. Somehow, amid all the showrunner drama, it feels like the show can improve. Pretty wild.

AMC also cut a deal with Netflix to air The Killing just three months after it ends on the network and released a snazzy Mad Men poster, sending the buzz for the upcoming sixth season into overdrive.



4. History (previous rank: 1)

Sure, the ratings forThe Bible and Vikings went down in their respective second and third weeks, but they didn't plummet. The Bible is a big-time success as a miniseries (will History and Mark Burnett do a sequel then?), and Vikings proves that History can guide a long-form scripted product to life. Armed with those two shows plus Pawn Stars, American Pickers, and Swamp People, History, had six of the top 12 cable shows two weeks ago (and that includes WWE's Raw counting as thee separate programs, so it was really six of the top nine). That's big business for a niche cable network.

Plus, we can't ignore the "controversy" over whether or not The Bible producers purposely hired an actor who looked like President Obama to play Satan. That seems really, really dumb to me, but people are talking about it.



5. ABC (previous rank: 3)

I don't want to keep beating the same dead horse with ABC, so I'll keep it brief: The network has a slew of solid shows that generally perform well in the ratings and on social media. The best news is that the network's best drama, Nashville, (yeah, I said it) made ratings strides with the most recent DVR viewership figures. That nicely corresponds with the show's uptick in quality over the last few episodes. Red Widow hasn't lit the world on fire in its competitive Sunday-night timeslot but unlike 666 Park Avenue, it's a halfway decent show. Probably not decent enough to convince ABC to bring it back next year, but it's a watchable hour that fits pretty well with Revenge (which is back killin' it) and Once Upon a Time (which I've given up on but people seem to really like lately).

ABC also gets points for Good Morning America's first February sweeps victory in nearly two decades and some compelling casting choices (Kelly Preston in a comedy, Christian Slater in Kyle Killen's drama pilot).



6. Fox (previous rank: 8)

Where my Fox haters at? The network rises a few spots on the back of a couple of interesting episodes of The Following and the solid ratings of the returning Hell's Kitchen. Like ABC, the story is kind of the same with Fox as it was last time we did this: American Idol is doing stuff and The Following and Glee are performing fine in their respective timeslots and on social media. New Girl and The Mindy Project haven't been on much over the past few weeks, but both shows saw nice growth in the most recent DVR viewership report and did fine last week in their return.

Moreover, Fox's pilots are coming together with some really engaging casting choices: Christopher Meloni in Justin Halpern's sitcom (probably my favorite casting move of the whole pilot season so far) and Karl Urban and Minka Kelly in a futuristic cop drama from J.H. Wyman and J.J. Abrams.



7. HBO (previous rank: 7)

Can a network remain in the rankings because of a ton of teasers and trailers for upcoming series? Well, when we're talking about Game of Thrones and a Louis C.K. stand-up special, the answer is absolutely yes. Also, disregarding the sometimes-suffocating internet discussion about it, Girls just finished up a pretty darn good second season, so that's cool. But seriously, dragons!



8. Syfy (previous rank: N/A)

Syfy takes the "generally successful broad cable network" spot from USA this time around, with more original shows on at the moment and a few buzzy moves. Continuum just wrapped its first season here in the U.S., and although the show wasn't an out-of-the-box hit for the network, it did just fine (especially for something Syfy didn't have to pay as much for). Being Human continues to roll on with its typical but dedicated audience of about two million viewers, and the show thrives in social media spaces like GetGlue. Throw in successful runs of Face Off (which was just renewed for a fifth season) and Robot Combat League (which is just awesome), and Syfy has a nice little stable of programs on the air at the moment, with the much-hyped Defiance and more Warehouse 13 on the way very quickly.

Plus, Ron D. Moore's Helix received a straight-to-series order of 13 episodes. Battlestar Galactica fans rejoice.



9. NBC (previous rank: N/A)

Hear me out. Yes, NBC is still struggling in the ratings. It's pretty bleak over there. The network has just been trying to hold on until this week, with both The Voice and Revolution returning, and while those shows will provide some more temporary relief, their probable success only reinforces how fractured and troubled NBC's schedule is. However, at least the network is responding to its mistakes by shipping Smash to Saturdays and giving Go On a chance on Thursdays after The Office. Acknowledging mistakes way after the fact isn't as good as just not making them in the first place, but it does help a little.

Plus, NBC is really killing it in the buzz department, both intentionally and unintentionally. Have you seen the teasers for Hannibal? How, uh, good does that look? And how surprised are you by that? The hype for Revolution's return is also at its peak right now.

Meanwhile, Justin Timberlake almost single-handedly brought the buzz to NBC late night, first with a much-discussed fifth hosting gig on SNL and then with a week-long stint at Late Night with Jimmy Fallon that birthed another "History of Rap" medley. And that's not all: Somehow, NBC head honcho Robert Greenblatt is so sensitive that he doesn't take kindly to Jay Leno's jokes about the network's flatlining ratings. Read that again. Someone is offended by Jay Leno's jokes—and not because they're bad. That kerfuffle, on top of whatever the heck is still going on at The Today Show, means that all sorts of people are talking about NBC. Who cares if it's not for "good" stuff?



10. ESPN (previous rank: N/A)

This is another somewhat odd choice, mostly because so much of what airs on ESPN is terrible. However, the controversial First Take segment between Seattle Seahawks player Richard Sherman and ESPN goon Skip Bayless set the internet afire, so much so that Bill Simmons, one of the more popular faces of ESPN, got suspended from Twitter because he spoke out against his overlords. So of course, that only created more headlines and ESPN got exactly what it wanted. (Kind of like what I'm doing for the network right now, shoot.)

Yet, despite ESPN's general suckiness, there's one thing that the network knows how to do: air live sports. The last few weeks have been pretty exceptional in that department, with the focus on college basketball's conference tournaments.

And finally, Sunday's Survive and Advance, the latest in the 30 for 30 documentary series, was a rock-solid look back at the epic underdog run by NC State's men's basketball team in 1983.



11. Starz/Cinemax (previous ranks: N/A)

Two networks share the "special acknowledgements" spot this time, almost solely because of their respective hyper-violent original series. Both Spartacus and Banshee are quite popular around these parts, and based on the critical response and buzz, both shows are having/had strong seasons as well. Though we're nearing the end of the line for Spartacus and Banshee is gone until January 2014, I thought they both deserved a little props for showing that there's good work being done all over pay cable, not just on HBO and Showtime.




There you have it, folks. Which network tops your list based on what they've been up to over the past two weeks?



Comments (72)
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ABC has put out good new shows - and stayed with them long enough to let the audience develop ( unlike NBC - where it's dangerous to fall in love with a show ). FX has my favorite series The Americans. Plus a few other great shows - with short seasons. CBS has a large group of established watchable dramas.
I don't count The Voice or Dancing with Stars. Those are time fillers - while I'm waiting for a really good story, well-written, acted, directed, and supported. I can enjoy a song or a dance - like anyone. But the real test comes in the dramas.
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No love for Castle in ABC's section? For shame. Especially when Castle has had such a great couple of episodes over the past few weeks.

So sad that The Walking Dead is ending tomorrow. Byebye, AMC. Unless Mad Men can keep you up there, but I'm not so certain about that.

Loving the voice, so I'm not surprised to NBC there. But what is this about moving Go On to Thursdays? Is Parks & Rec being bumped? What is going on?
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ABC and CBS still...one good or great show don't cut it..and The Walking Dead is NEITHER...so until Breaking Bad returns, which is still just one show, i'll rank AMC higher.
But seriously, Castle, Scandal, Revenge, Once Upon A Time, Modern Family, Happy Endings, Last Man Standing, The Bachelor (yes), Nashville...against one show? I mean, c'mon son! Same for CBS, The Good Wife, Person Of Interest, Elementary, Golden Boy, 2 Broke Girls, Mike & Molly, etc...that's why these two will stay on top, ratings or no ratings!
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I don't know what you are talking about, Once Upon a Time is awesome and still good.
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Thanks for giving some props (whatever those are) to Legit. It took me two or three episodes to get a feel for what to expect from it, but once I figured that out I've looked forward to it every week since. FX hasn't always had the same stellar record with its half-hour comedies that it's long had with its hour-long dramas, but Legit is right up there with some of its (now) many better entries.
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I can't believe you mention the simplistic and predictable Americans and don't even mention Sons of Anarchy. I agree that FX is great with Sons and Justified but to heap all kinds of praise on a show who's characters are simple and one dimensional is beyond me.
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The article is not going to mention SOA because it's not on the air right now.
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The fact that Leno is too edgy for the network exec. is funnier than anything that man has ever said.

I love FX's direction right now. The Americans is great, especially better since they eased up on all that music they were using at the beginning. I love that Keri Russell's character is the tough one. I don't watch everything, but there's a lot of great shows over there right now.

CBS has a bunch of good shows that I no longer watch, but I still appreciate NCIS from afar. I'm looking forward to Mad Men returning, and I wish AMC had made Rubicon better, but I hope AMC cranks out a couple more good shows. TWD just has too much suck in it, and The Killing was just painfully boring.
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HBO owns Cinemax so technically HBO made Banshee
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what , no showtime agian? shameless , house of lies....
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Excellent!! FX #1 & CBS #2 and a shout out to BANSHEE AND SPARTACUS. I think you are my favorite writer on this site (sorry Andy but this article mentions not only Spartacus but Banshee).
Justifed>Archer>The Americans but all are top shows (all are phenomenally excellent)
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FX truly is the current powerhouse network, as it has airing right now what I think are the best drama (The Americans) and comedy (Archer) airing new episodes right now. Plus, the network has very few missteps, aside, perhaps, from Anger Management (I catch the last two minutes or so each week before The Americans and it is PAINFUL), so they definitely belong where they are. Can't say I'm watching too much on most of the other networks enough to have feelings about much of the rest.
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Where the F is Showtime? Shameless is doing some of its best work yet these past few episodes, and there is House of Lies and Californication but HBO gets on here for some trailers? Maybe if the show was on that would make sense.
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Yay finally a Girls shoutout! (I loved the second season, don't hurt me D:) And as for networks...I guess Fox deserves major ups for SYTYCD coming soon and for having New Girl in general. I would say NBC for Parks and Rec but they get negative points forever for ruining a certain series for me...
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Revolution will provide relief? People still watch that show? I gave up on it right around the time the brother finally met up with his mom, whenever that was.
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People do indeed! Will be interested to see how people come to the show tonight, or if they do at all. Doesn't mean the show IS good.
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It's coming to Netflix, if it get renewed I plan on catching up then.
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Be prepared for stagnation from the female protagonist. It's like she'd have some personal growth at the end of each episode, where you'd think that she finally grasped what was at stake and what needed to be done, but then on the following episode, she was back at square one. I eventually just got sick of her. If she dies and they make Miles the new protagonist, I'll jump back in.
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That's why I'm netflixing it, if I don't like it, I'll know after a few episodes. I'm hoping there are other characters that will draw me in.
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So did it actually get better or is this a case of "You know you're in trouble when..."?
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I think these rankings have much improved after the first one which was far to generous to a bunch of middling cable networks such as TBS and USA. I think there's now a good balance here with enough variation to highlight short-term successes and trends without neglecting the ranking powerhouses who will always be a contender for top spot.

There is only one real complaint I have and that is Cory callously calling Smash a 'mistake' and welcoming its move to Saturdays. Whatever your personal feelings are Cory many of us are big fans of Smash and your comments are insensitive. Since the show is still easily one of the highest quality shows on the network one has to assume that the poisonous NBC brand has contributed more to the show's demise than any of its flaws.
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I am somewhat perplexed. For you to frequent a TV review website such as this and yet find it insensitive for a reviewer to express his opinions about a show.

I'm trying to think of a world in which I could be offended by such a comment about any of the TV shows.

Were you having a Smash wake when you read this news? There was no way for Cory to know that.
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From its tone I'm not sure how I seriously I should take your comment. Perhaps if a show you liked was abruptly cancelled and someone relished the cancellation and expressed contempt for the show to the extent that saying clearly its existence was nothing more than an aberration (not that I'm accusing Cory of taking things that far) then you wouldn't find that opinion insensitive. Maybe you're thick-skinned, maybe I'm thin-skinned, maybe you don't find any views insensitve or offensive, who can say? I certainly didn't find Cory's view offensive.
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I quite seriously think you are silly for saying a comment about a TV show is insensitive. If he likened watching Smash to a village being raped and pillaged that would be insensitive... but more so to villages that had recently been raped and pillaged, perhaps by the mountain or a horde of Dothraki.
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When it comes to how insensitive someone would have to be about a TV show before I would feel in anyway affronted by it, I do lean towards the extreme. You are completely right.
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OK I think that's cleared things up, that on the spectrum of what could plausibly be called insensitive you gravitate towards the Dothraki end. Don't worry that this interpretation has little connection to any dictionary definition, at the end of the day it's all subjective.
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Imagine a show custom designed to be the perfect show for an audience of one. Or two. Or 800. Those people will really like it. Is it still a mistake? To spend millions and put it on a major network? Yes, obviously. You can both be right.
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This has nothing to do with the rightness or wrongness of anyone's opinion, nor is Smash 'a show custom designed to be the perfect show for an audience of one or two. Or 800' so I don't think your comment is all that relevant.
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I picked numbers that obviously don't work out. In this case, the number is like 2.6 million, which sounds like a big number, soit obfuscates the problem. In summation, not enough people wanted to watch it to make it a financially good bet for the network, there fore it is a bad bet. The opinion at issue here is whether is he thinks its a mistake, and you think its not a mistake. Its not a mistake to you in terms of entertainment. It is a mistake for the network because the numbers don't justify the show. If you can't follow the relevance, that's just willfull ignorance. I tried to give you a way out to save face, the fact is, you're just wrong. Stop talking now.
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thumbs up because you used one of my favorite words " obfuscates"! Love that word--strange, I know, but wtf.
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Sigh. You misread. Cory said Smash was a mistake. You said it wasn't. You were wrong, he was right, from a pure business standpoint. My being rude is to say I'm sick of arguing about it when you are clearly wrong and unwilling to see it. The case is sound and well made, if you want to argue it further, write down your argument on a post it, reread my existing argument, crumple up your post it and try again until you reach epiphany.
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Being rude doesn't add any weight to your argument. Now since I've not claimed nor believe that NBC moving Smash to Saturdays is a mistake I wonder how thoroughly you read my original comment.
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I am hoping that with Smash moving to Saturdays, the ratings will improve because it won't have the competition it does on Tuesdays.
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Has Smash gotten better in season 2 though? I'm a theatre kid through and through but not even Christian Borle, Jesse L. Martin, Jennifer Hudson and Jeremy Jordan could get me to tune in after the inconsistency/abundance of cringeworthy moments in Season 1.
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I doubt whether anyone who disliked Season 1 would whole-heartedly embrace Season 2 but then again many of the elements that were objected to last year have gone (Frank, Leo, Ellis) so it's hard to say.
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USA isn't middling at all. It's one of the most successful network on basic cable. TBS maybe a little more so, but can't deny the ratings for BBT re-runs. They might re-appear with airing the tourney.
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Yep USA has a great history of quality entertainment, and great characters. Monk, Psych, Dead Zone, Burn Notice, White Collar etcetc.
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And Smash isn't a good show. This piece reflects my opinion. If you like it, that's fine. But its performance dictates the move to Saturday.
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Thanks for replying. Clearly 'quality' of a show is a subjective standard and it's hard to argue with the move to Saturdays from a business sense. I still found your labelling Smash as a 'mistake' insensitive (the comment basically implied that Smash deserved no better than a Saturday time slot to begin with, despite its strong ratings initially).
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ABC is disqualified for its current treatment of Happy Endings.
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But I thought the new commercial said it was our job to save the show?!
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BANSHEEEEEEE!

That "controversy" about the actor who played Satan was ridiculous. First of all, he's already been involved in several religious movies, and also, Mark Burnett donated money to both of Obama's Presidential campaigns. I swear, people lose their minds over nothing. Stupid social media.
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Couldn't agree more.
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Once upon a time FOX used to start off as a bad network, while NBC was best network having their own classics: Fresh Prince Of Bel Air, Blossom, Seinfeld, Cheers, Night Court, Gimme A Break!, Silver Spoons, Saved By The Bell, California Dreams, Hang Time, and more violent movies containing actors Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, Mel Gibson, Jean Claude Van Damme, Steven Seagal and Wesley Snipes in it.

Then UPN was next and finally the WB. In the meantime, both networks are doing worser than FOX. UPN has problems on its dramas and the WB has problems on its comedies, before both networks merge into one network called CW and found MyNetworkTV afterwards.

Now FOX is doing better right now increasing more plots and decrease a volume of hell in it. These are my favorite FOX shows for now: Glee, The Mindy Project and So You Think You Can Dance. The only FOX comedy that they need to get rid of after next season is "Raising Hope".

Also right now, NBC is getting completely bad on their own choices unlike their past ones that I mentioned above.
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Cant really argue with the list, it seems more balanced than ever, but NBC had a terrible time with the finale of Deception coming in 7th in ratings so i would probably swap its position with ESPN.
March was a bad month for tv because sweeps finished
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NBC can rise up the rankings if they renew Parks and Rec
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FX really has stepped up with The Americans. It has really made up for whatever it is that SOA has turned into.

NBC shouldn't even be on the list. I can't tout Community anymore as a plus so that only leaves Grimm and Jimmy Fallon, and that is it.

Cinemax should be higher than NBC. I power watched episodes of Banshee on my flights to and fro last week and it is better than anything NBC currently has.

SciFi shouldn't have canned Alphas. I like Warehouse 13 and somewhat Being Human (aside from stupid plots like Vampire Flu and anything relating to Nora) But Alphas was the best thing they had.

ABC is slowly but surely following NBC into suckville.

FOX has nothing. The Following is horrible, and they have no comedies that are worth anything.

CBS has POI which for me is the greatest show on TV right now (Being that Sherlock is not on and only 3 episodes a season). Golden Boy isn't bad.
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But it's not all about the shows, as I say every time.
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true.
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And it's Syfy!
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I refuse to write it like that.
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Good man.
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My favorte shows right now are Psych, New Girl and Parks and Rec.
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I hope New Girl will do better in their own third season when Jess and Cece find a third woman friend on their own to be added in the cast list!
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That'd be interesting.
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I'll never understand the reliance on DVR viewership, those are not numbers a network can take to their advertisers with any pride, those are viewers who generally aren't watching ads.

NBC getting pissy with Leno over those comments is stupid. You want your late night hosts to be cheeky with news and to take shots at their own network, there's plenty of that material in the Johnny Carson era, yet NBC's new gang of idiots (Mad reference) is so bad at their jobs that they're thin-skinned about it. This isn't junior high, this is the business of entertainment, I don't find Leno entertaining here but that material isn't new, it's his "slightly douchy cheap shots at people in the news" material that's held out for decades and NBC's execs should be putting their efforts into fixing their clearly-broken network rather than getting butt-hurt over harmless jokes that the audience is tuning in for.

Anyway, adequate arguments all around, I guess. I don't see it with Siffy personally, I am only watching Face Off right now, they haven't got much else to talk about. FX did pull out of the doldrums with really solid turns on Justified and Archer, I don't give a crap about The Americans though. I don't watch AMC either, and am surprised to see it rank so high with so little right now.

I'm voting CBS, consistently delivering ratings every night of the week (sorry Saturday, you've been demoted to not a night of the week) and building a new season that doesn't sound like a house of cards missing its south wall.
More+
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The current ruin that is NBC's primetime schedule is a disaster zone precisely because Leno crashed and burned at ten. (I don't think that was Leno's fault, the blame lies with the executives, but Leno joking about NBC's bad ratings when his fingerprints remain at the crime scene is like OJ making jokes about Nicole.
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NBC doesn't have a working timeslot at any hour, the 10pm Leno fiasco isn't related to their Monday 8pm failures (for example) except in the executives who made those misguided decisions.
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The networks DO take the DVR viewership do ad execs. Les Moonves himself has been trumpeting the value of the C7 ratings. http://adage.com/article/media/cbs-chief-acknowledges-c7-ratings-2014/240159/
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Weird, my reply to this has disappeared. I bet Les Moonves himself is to blame! ;-)

Ultra short version: They may as well count Netflix viewers for all the value it brings to the advertiser's table.
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Full disclosure: JT_Kirk is owned by CBS Corporation.

(Not really.)

(But who knows? The Redstones own a hell of a lot of stuff through National Amusements, Inc. They may even own you. YES. YOU.)
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Nobody owns me. Rental rates are another matter entirely... ladies. ;-)
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They own me.
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And the fact that advertisers understand the impact of DVR viewership is why we're seeing more in-show product placement. Seen a Windows Surface recently?
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Can you tell me how to Bing something, or do I need to go to Mystic Falls for a tutorial?
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My favorite is when they pay to put outdated tech on Smallville and then Arrow. Also, how does Chloe and now Felicity get all those monitors that are Windows 7 (now 8) branded when all the ones I see say "Dell" and "HP" and "Envision, you cheap bastard" on the back?

Anyway, product placement is mediocrity in a can, a very expensive can. All it does is attempt to brand-impact rather than sell a product, they don't think you'll buy a Nissan Versa from watching Heroes, but they think you'll remember its name. That's not very valuable advertising.
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Stanking, what you describe is basically the opposite of what they SHOULD want. They need to make money on these shows or they don't produce more of them, but if their advertising only serves to bother the viewers enough to take steps to actively avoid that advertising, then they are ultimately creating a show that itself will drive away those viewers (or at least send them to Netflix, where no ad revenues can be made) which means they create a show designed to not be watched.
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You may be right about the effectiveness of that marketing approach, but I don't really care. I know their job is to advertise in any way they can, and my job is to frustrate their attempts to reach me if I can. Spam filters on my email, ad-block extensions to my browser, DVR/downloads to skip commercials, local town ordinances to restrict door-to-door marketing, and a trash can between my mailbox and the house: all attempts to kill advertisers and symbolically send their souls to hell.
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The Americans and Justified are my two favourite shows right now. I'm still not as excited about Revenge's return to greatness as you are, but I have yet to watch the most recent one. Hopefully it will change my mind.
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It feels a lot more like itself. Or what I imagine the show to be.
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I just watched it, and I agree, its slowly getting back to what it used to be. Its not fully there, but a step in the right direction for definite. Looking forward to next week's episode now!
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