Twitter just loves Q&A

Get yourself on Q&A; and you could be top-trending worldwide.

When Hey Hey it's Saturday reunited on TV last year, the reaction on Twitter boomed. The show became an instant, globally-trending topic. But when it comes to embracing Twitter it's hard to find an Australian television program that utilises it better than ABC's Q&A;.

By putting to air live tweets from viewers at the bottom of its screen, it is actively encouraging dialogue with its audience. And it's working a treat (or should that be "tweet?").

#qanda quickly becomes a worldwide trending topic whenever the show is on air.

When Prime Minister Julia Gillard was on the show earlier this week the show attracted 23,011 tweets from 4,830 people during its live broadcast. Adding in viewers for delayed broadcasts in Western Australia and South Australia, there were 24,926 tweets from 5,388 people nationwide.

#masterchef for the MasterChef Australia finale on July 25 topped that with 26,194 tweets from 6,992 people for its live/delayed broadcast.

Interestingly enough, although MasterChef Australia tweets pipped Q&A; in total, the program ran for over two hours. While MasterChef Australia got six tweets a second, Q&A; got three.

At this rate could we see a lot more television shows offering live on-air tweets as an astute marketing exercise?

For king of the TV show traffic, MasterChef Australia's website delivered staggering results for TEN.

Across the season, the show enjoyed record traffic with average monthly unique visitors -- 1.22 million (up 43 per cent year on year), season page views of 48 million (up 32 per cent year on year), and video views of 13 million (up 44 per cent year on year) averaging 21:51 minutes.

Meanwhile, the SBS website for The World Game had over 1.4 million unique browsers and 1.2 million video views, thanks to its coverage of the 2010 FIFA World Cup.

The site was ranked number one by Hitwise in both the Sports - Soccer category and the Television - Programs category for the period January - June 2010. The ranking is based on market share of visits among all Australian websites in the respective categories.

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