Like its cousin MTV, VH1 is no longer just about music. The cable network has successfully dipped into reality programming, most recently with enlightening shows, such as The Surreal Life, I Love New York, and Flavor of Love: Charm School.
The change in programming has worked, as ratings among the key 18-49 demographic are up 25 percent year-on-year, according to the network. With that kind of success, it's no surprise the channel is preparing to roll out several more original shows guaranteed to delight (or numb) viewers.
Leading off is a new reality show that follows the formula of previous VH1 ventures--find popular rap artists from the old days and let the cameras roll. The Salt 'N' Pepa Show will document the titular females as they attempt to reunite and perform together after several years of being apart. The pair may not be as compatible as their namesake spices; Salt has since found religion and lives a rather quiet life in Long Island, and Pepa is still partying it up.
America's Most Smartest Model...well, the title pretty much explains it. A combination of America's Next Top Model and Jeopardy, the show features seven models of each gender squaring off in a beauty and brains competition. The program will be hosted by fashion expert Mary Alice Stephenson and former White House speechwriter and trivia expert Ben Stein. Winner gets $100,000 and bragging rights as America's Most Smartest Model.
Models have duked it out, fashion designers have gone head-to-head, so why not fashion photographers? Click! is a competition featuring 10 aspiring fashion shutterbugs working and living in Los Angeles. The cast will be under the tutelage of pro Russell James and be whisked off to exotic locations to shoot beauties.
In this day and age of child stars ending up in mug shots and burning out because of overbearing parents, one man is stepping up to make things right--Danny Bonaduce. The one-time child star of The Partridge Family is hosting the talent search Danny Bonaduce's Child Star (working title), which not only prepares young 'uns for the celebrity life, but also their parents. Both kids and parents will participate in challenges to see if they have the stuff for Hollywood.
In Old Skool with Terry and Gita, a pair of septuagenarians gets the 411 on what's hip and happening with young whippersnappers these days. Seventy-seven-year-old Terry Moore, a starlet of the silver screen and one-time wife of Howard Hughes, and 72-year-old Gita Hall, a supermodel in her heyday, will be exposed to "subcultures," such as hip-hop and gay lifestyles, with the cameras catching each minute.
Also slated to debut on the network are Free Radio, an improvised comedy show centered around a struggling LA talk radio show, and Lords of the Revolution, a series of mini-documentaries that profile nonconformists from the 1960s and 1970s that helped shape music today.
All programs are scheduled to appear in late 2007 or early 2008.