The Howie Mandel-hosted gameshow hit, Deal Or No Deal, got a good deal itself today as NBC announced it was adding eight more episodes to the show's full-season order. The extra episodes will bring the show's total run to 30 episodes.
Deal Or No Deal has contestants pick one of 26 sealed briefcases, which may contain pennies or $1 million. Each round, contestants are tempted into giving up their briefcase by a mysterious man called "the banker" who offers to buy it from them, or they can keep the briefcase on the chance that it contains more money than the banker is willing to pay. As the contestant agonizes over the decision, a bald, goateed Howie Mandel asks the fateful question, "Deal or no deal?"
Upon premiering in December, Deal Or No Deal ran five consecutive nights, Monday through Friday. When it returned on February 27, again airing five nights in a row, it increased time-slot ratings an average of 38 percent from NBC's non-Olympic first-quarter average. NBC will now offically showcase the show on both Monday and Friday nights at 8 p.m.
The Friday, March 4 broadcast matched the highest non-sports rating in the 18-49 demographic for any network in the time period since December 13, 2002, when CBS ran Rudolph the Red Nosed Reindeer. Through last Monday, March 6, more than 73 million viewers have tuned in to the gameshow.
"This show has caught on so fast with audiences and has consistently lifted us at 8 pm," said NBC Entertainment president Kevin O'Reilly. "The fast pace and the potential for a true reversal of fortune has attracted a lot of people for us in that crucial time slot, and we look forward to seeing more of the same with these new episodes."
Deal Or No Deal is produced by Endemol, creators of successful reality-show franchises Extreme Makeover: Home Edition, Fear Factor, and Big Brother.