Watch football on your cell phone

Sports channel ESPN is getting ready to stream live college football games to mobile devices. The new service will start September 4 with the Florida State-Miami game.

ESPN has been streaming sports on wireless devices since February, and in April it added baseball games. The new service will give football fans who subscribe to ESPN Mobile up to 25 games per month from either ESPN or ESPN 2.

Thus far, the mobile video market hasn't taken off in the US like it has in Japan and the UK. ESPN Mobile has attracted just 30,000 cutomers, causing Merrill Lynch & Co. financial analyst Jessica Reif to call on Disney, which owns ESPN, to shut down the service.

Later this year, ESPN will launch a line of ESPN-branded phones with Sprint/Nextel.

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