Watch NBC's Star-Studded Musical Promo, Featuring Every Network Star (VIDEO)

A big part of running a network is establishing a brand identity. And a big part of establishing a brand identity involves creating ridiculous promos featuring all your stars in one goofy video. Using its broadcast of the Super Bowl as a springboard, NBC forced several of its stars at gunpoint gathered several of its stars to perform a big song-and-dance number to the tune of "Brotherhood of Man," with hopes of reminding you that NBC is still a network with big shows... a network you should watch instead of Univision. Yes, the cast of Community joined in, and Ken Jeong stole the show:


Psst! International readers! There's an non-embeddable copy of the promo on YouTube right here.


Parks and Recreation! 30 Rock! Law & Order: SVU! Up All Night! Whitney! You gotta love The Office's Ed Helms in the video too, he's great. Despite the cheery veneer, I can't help but think of how far NBC has fallen in the rankings. But hey, if you can sing and dance like the problems don't exist, then who cares?

Watching this reminded me of how other networks have staged similar videos in the past. Of all them, 2009's "ABC House" is probably the best. The promo featured several stars from ABC shows living under the same roof and having a grand ol' time getting to know their "roommates." It also featured the cast of Lost prominently, and seeing Ben Linus with anyone else from TV is always a hoot:




Oh look! Kelsey Grammer. Well, that's awkward.

CBS has traditionally taken a tamer approach to its network-wide promos, preferring not to put out its actors by making them sing or dance or play nice with one another. Instead, past CBS promos have been built from clips, still images, and, in the case of this one from 2010, claymation:




And then there was this total head-scratcher from Fox, which took footage of its stars from episodes and somehow dropped them all into a... strip club. What?


What do you think of network promos featuring stars hamming it up? Fun times or embarrassing for everyone?



Follow TV.com writer Tim Surette on Twitter: @TimAtTVDotCom

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NBC and ABC were actually fairly entertaining, though Finch acting all mysterious was my favourite moment, so hilarious. The CBS animation sort of weirded me out and Fox is a porn channel now? Seriously almost as bad as the showtime previews for House of Lies...
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Pretty epic... Community stole it... And it should've got more time in it!
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Eh, I generally like collective musical numbers, especially if they're from a bunch of people I watch on TV... but this was kind of boring. It really works best when it's actually funny... and this wasn't funny. Also, it was a bit odd seeing a bunch of women singing about a brotherhood of man.
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Oh man, i wish the cast of SVU and Parenthood had more screen time! But hands down the gang from Community were the best, and Ken Jeong totally stole the show! I think that the ABC promo was the right way to go.
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Is anybody as sick of musical numbers as much as I am? It's been done to death, in every series, every award ceremony, commercials... I'm just wondering what makes network execs go:

- You know what they'll like to see? Their favorite celebrities singing something silly... It's easy and it's what they want.

- Ooh, Ooh, great idea, and you know what we should do, we should make them break the fourth wall and make them say that they realize how ridiculous it is to just start singing... It's hilarious and it's never been done before!

- It's settled then. Bring in those interns...
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I love this kind of thing. I think the tv.com staff should do one.
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Hahah that would make my year!
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There were plenty more of the ABC House Promo's. All of them were pretty funny.
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Out of all the Super Bowl commercials, this was one of the best.
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PS. #sixseasonsandamovie
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I wonder if any of the Community cast was told not to put on themselves or anything in the background any reminders that they were being benched for two very low quality shows. One of whom I noticed looked like she couldn't be bothered.



I know it is probably under their contract in all but if I were one of them I would have told them to stick it.
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Im gonna get stoned to death for saying this, but god im tired of tina fey
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I cannot stand her or her show either!
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Oh pshaw. I think we all might be. I feel like she is that person in a realtionhsip that you still love, and remember what you liked about them, but now, no matter what they do, they drive you crazy.
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Fox's promo was clearly a cry to 18-34 year old men to watch their shows. Fox is an example of how not to make a big cast promo thing. NBC and ABC have the right idea.
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There's nothing that says "fun times" and "embarrassing for everyone" are mutually exclusive concepts.
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