In order to build buzz for its good-looking comedy Don't Trust the B---- in Apartment 23, ABC is calling on the busy thumbs and mouse-clicks of internet savvy TV fans to spread the word. The network has released the show's pilot on Hulu for your advanced viewing pleasure, and all they ask in return is that you tell the world how much you loved it. Unless you hated it, then presumably ABC would like you to keep your mouth shut.
Don't Trust the B---- in Apartment 23, heretofore known as The B---- around these parts, makes its broadcast premiere on April 11. ABC is also planning to post the comedy's next installment on Hulu ahead of its broadcast schedule, targeting April 2 for Episode 2.
We screened an early version of the pilot (when it still held its second title of just Apartment 23) back in July and dug it for the most part. The series follows June (Dreama Walker), a country girl who moves to New York City and ends up rooming with trouble-maker Chloe (Krysten Ritter). James Van Der Beek co-stars as a cartoonish version of himself/a friend of Chloe's. Expect a whirlwind of successful silliness and raunch along the lines of TV's newer comedies aimed at a mid-20s audience.
Here's the pilot via Hulu. Sorry, international users—blame Hulu!