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Why SciFi Is Now SyFy

What’s in a name? For the SciFi Channel, which morphs into “SyFy” effective today (Tuesday, 7/7), a new name means a new identity, even if the cable channel is kinda sorta the same as it was before in terms of the shows it airs.

The marketing folks call this “rebranding,” and it has become a relatively common thing for cable networks that want to update their image in a bid to attract new viewers and, on the business side, new sponsors/ Think: Court TV becoming "TruTV," American Movie Classics dropping its full name in favor of the "AMC" acronym, or CNN Headline News shortening itself to “HLN."

That brings us to "SyFy" It might look kind of strange since it’s not even a real word, but network President Dave Howe made a few points about the new name at an event held Tuesday morning outside NBC headquarters in Manhattan to promote the new brand. (NBC owns SyFy) “SyFy,” he noted, “embraces the new media landscape.” He called Syfy “a more portable brand.”

What did he mean by that? And how is that supposed to work? It really comes down to the way we all communicate these days. In a world of texts and tweets, “Syfy” -- a four-letter word with only three letters -- is easier to type on the go than “SciFi.” In other words, it's "more portable." The company believes its new name will have its community of viewers talking, Twittering, and texting about "SyFy” even more than they did about “SciFi.”

Howe and his team just might have something here. As an added benefit, SyFy is also easier to trademark than SciFi, which is a far more generic and commonly-used term. The new name also gives the channel more room to grow beyond it's core male niche, since the link to science fiction (and shows like Battlestar Galactica) will now be more implicit than explicit. The name-change is a logical switch, but don't expect to find Sex and the City reruns turning up on SyFy anytime soon.

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So don't expect Sex and the City, but DO expect more Wrestling / WWE shows taking over the network, while SciFi shows like Stargate Universe and Caprica are canceled left and right. Not to mention the millions that they throw away on REALLY Horrible TV movies...
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I also find this strange. My friends and I call it "see-fee" channel now. They had a fine thing going with Sci-Fi. If it ain`t broke...

And what do they think, we ignorant consumers will get befuddled and confused if something not-quite-sci-fi shows up in their channel? "Gee golly, I dun geddit. What`s this here program they`re showin`? Doesn`t look too sci-fi to me. Maybe we`re on the wrong channel!" *click*
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The twitter stupidity is not right, but I do get them wanting to show they've got more to offer than just science fiction. I always thought when I first heard them talking about the new name, that I could have accepted something like PsiPhi. But that's a tep in the wrong direction apparently, six letters long consisting of fout letters. Dumb frakheads. For me the Sci Fi Channel died with the end of BSG and Atlantis
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My biggest problem is the attitude SyFy has shown. The consumers hated the rebranding overwhelmingly and rather than addressing it and treating the consumers with respect they said "They'll get over it." I have not watched a single show on Syfy since the rebranding. Although part of me is thinking of watching just to single out their advertisers and ban them. I hate being part of a dismissed as granted audience. Crucify these execs. Then go ahead and keep the name just don't treat the people who support you like you are doing them a favor.
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I don't get why they changed their name
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Thank Dave Howe and his team of yes men for making our American English Language a bigger joke than it already is! I hope Merriam-Webster NEVER opts to include the word Syfy!
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So...is it pronounced "Siffy" now?
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From SciFi to SyFy? It's stupid change. It's becoming so popular to desecrate the English language, it makes me sick! BUT... they can call it whatever they want, if they will bring it to the Canadian public.
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It's going to be really annoying seeing the "SyFy" watermark on shows... Like being forced to constantly stare at a word that's spelled wrong and not being able to correct it.
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Lame reason for the change ...
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the comment bar asked me to add a comment. here goes: dumb. the comment bar is smarter than syfy execs. surprising result.
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"I think Eureka and the good shows left should trasfer to USA where they actually treat their shows right."

You forget that USA still airs RAW, just like "Syfy"--I loathe the rebranded name, just like I loathe reality TV, "CN REAL", TeeNick, teenybopper Disney, and other such ruining of networks--does ECW, which is itself a bastardization of the original promotion.
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I remember a good scary movie on Sci-Fi, yrs ago. Name"Jeepers Creepers!'Wish there were more movies like that one.
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SyFy? It’s stupid, silly, weak and childish. I’m 60, female, a professional psychic and a life long SciFi fan. Change the stupid execs. I want more quality SCIENCE FICTION and fantasy. Zombie, drooling monsters, wrestling, ghost busters teenage revenge movies and slasher flicks are not science fiction. Classic horror was intelligent. The programmers are not. In the wee hours, rerun One Step Beyond, Flash Gordon, Bela Lugosi, The Picture of Dorian Gray, They Live, Bother From Another Planet and the like, when you run out of new quality films. Why not put geeks in charge of the programming? Oh, of corse you need to dumb down the populous, it’s the plot of the evil aliens who’ve taken over the air waves!
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Until they kick off their returning series and produce some fresh material/ideas, SciFi has yet to change the most important thing to me, the level of quality. If they rededicated themselves to quality old and new science fiction/fantasy movies and series, stop putting money into low grade movie rips, bad reality shows, non aligned genres like wrestling that appear on their sister network, if they could and would take their sister-networks prematurely canceled science fiction shows and/or provide closure series/mini-series for those shows (Journey Man, The 4400, Sarah Connor Chronicles, etc etc, and just make the lack of competition for their genre worth the price of cable admission, they could call themselves SF or S or ....
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ahah i still prefer SciFi because it stands for Science Fiction but i guess SyFy is good
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add a comment
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glad i don't watch the channel anymore and pretty soon i wont be watching half of cartoonless network i'll only tune in for adult swim (which i'm hoping they proceed with the extention of their channel from 6 to 8:00 a.m.) i hope they buy all of their time so that we'll never have to deal with them and their crappy reality shows.
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Actually, as an acronym it's probably the clearest admission we've received in tangible form for what their true attitude is about the sci-fi viewers in their audience. "ScrewYouFrakYou" pretty much says it all.
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Also, a little stung by the assumption that teenagers are more likely to watch it if it's not a real word. "Ooh, SyFy, that's so hip. ROTFL TTYL BYOB wHuT genuis". That kind of thing? I would rather not be represented by those people. The insult to pure geekdom is rather aggravating as well.
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Frankly my dears, I don't give a damn.





As long as they still show Doctor Who.
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its called SyFy wrestling
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I'm sorry, but I feel the network lost the right to call itself the sci fi channel long before they started putting wrestling on. Horror shows are not sci fi. The wrestling just added insult to injury. It's not a channel I watch anymore.
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Just another example of an attempt to dumb down America by shortening an already short phrase. Sci fi is all of one letter more. How incredibly complicated is that?
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I think the new name is silly!
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I don't really like the new name myself. But it's here... so I'm pretty much meh with it. -_-
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2184Eagle did bring-up a Good Point ... when You do An Internet Search for "Sci-Fi" , You will not be so-overwhelmed by Advertisements for a Cable Channel , instead maybe getting-Results indicating Links to Some Actual SCIENCE FICTION Info ... Other-than-That , This may have been the Worst "Name Change" since UPN (United Paramount Network) became CW (What is That ??? ... Country+Western ??? ... Columbia/Warner ???) ... I wish that It was like "back in the Days of Better Cliches". Two Separate Channels , THE HORROR CHANNEL + THE SCI-FI CHANNEL , No Commercials !!! , and (at-least occasionally) SCARY Movies/T.V.Shows (sorry , I don't consider Wrestling to be scary. more funny than Anything) ... nope , I think that I will continue drinking "Old Coke".
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Hey, why not change the whole friggen English language for these God D*** F***ing Twitter brats! For God Sake!
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dumb name...even dumber if they changed it so that people could twitter and text the name easier.
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No biggie. I really liked their freaky commercial to promote the new name. Warehouse 13 was great and Eureka will be back on this Friday. Who cares what they call it? As long as I can find the channel they can call it whatever they want. All I care about are the shows.
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A name is a name, I like that they are getting back to the Sci-Fi genre with their shows...now if only they can get rid of those cheesy 'so-called' original movies they put out!!!
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What a lame name. They should change it back.
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I think that looks a little silly. Childish even.
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When did we start changing the English language to appease the culture of instant messaging and twitter? The science fiction channel should be aptly named the sci-fi channel, what kind of crap is this, I guess it's so they can justify airing wrestling and yes, we may yet see sex and the city on syfy, I see this a marketing ploy to justify the lack of new, original programming in the science fiction genre!
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Don't expect "Sex and the City" reruns? Why not? They already run wrestling.
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It's a shame NBC doesn't spend it's time, energy, and money on producing sci-fi shows of quality and substance rather than silly marketing gimmicks.
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SyFy is to TV as "New" Coke was to Coca-Cola.
THIS IS STUPID!!!!!!! I have no problem typing Sci-Fi. If they want more viewers, maybe they should show more and better Science Fiction shows. That's been their problem. They need MORE Science Fiction not less. Also I know plenty of female viewers of Sci-Fi including myself.
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Jaynasvil said: "After his success with the SyFy vice-presidents, a victorious Harold Hill headed to River City and talked them into a marching band...and then went to Springfield and sold them a rusting monorail." I love The Music Man and there is so much truth in that statement. The new "more portable brand" is just plain stupid.
Scott-
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This is a stupid useless idea. What did the need to be able to patent the network name? I am female and have read and watched SciFi items for over 40 years and these network execs think that 5 characters are too many for us to twitter, email or text - Come on guys that is ridiculous.
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The Sci-Fi Channel has deteriorated to a new low, actually the cable channel hasn't been the same since wrestling was introduced. I predict that you won't see any science-fiction shows in a few years and that eventually it will become like the USA or Spike TV cable channels to cater to a younger audience.
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The new name is utterly gash, end of.
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Stupid. They should have just picked up Terminator: The Sarah Connor Chronicles instead.
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how frakkin' stupid!
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They should spend their money on creating better shows. Put the money into the programming budget and then more people will watch. I don't think anyone really cares about the networks name is - we just want quality programming full stop.
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"Syfy" -- a four-letter word with only three letters -- is easier to type on the go than "SciFi."



Oh my God. Just... oh my God. We fail, people. We fail. :(
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It's a partial geek insult, a great marketing ploy, and hopefully a departure from most of the D Movie (not B movie) programming that is the SciFi movie and tv lineup. If they can pull of the latter, than the 1st will sting much much less and may grow the network. If it's just the middle, the network is still on a decline, IMO.
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SciFi was definitely a better name. For me the new name sounds even more ridiculous, as I'm Polish and the term "syfy" means "pimples" in my language. So seeing the picture in the article I read: "pimples - imagine greater" and can't stop laughing :)
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These reasons are very nonsensical. Just SciFi, that's all!
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S WHY , F WHY !
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im sorry, can u pronounce it again? lol
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