Winner of first The Apprentice: Season One pens kids book

Rancic says he wants to give kids advice in business. The book will be targeted for at children 8 to- 12 who have business ambitions and want advice in ethics, accountability, and market dynamics.

This will be Rancic's second book. His first was published in 2004, and was titled How to Succeed in Business and Life from the Winner of The Apprentice.

Rancic says he will give the money generated from sales to children's charities, including Mercy Home for Boys in Chicago. Second- season The Apprentice winner Kelly Perdew is also in the process of writing a book.

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