What do you know--a movie about four women gallivanting around The Big Apple was a major event for females this weekend, and pairs of hulking men beating the stuffing out of each other on CBS was a must-see event for dudes on Saturday night.
Warner Bros. and New Line's Sex and the City--which picks up on the events of the HBO hit show of the same name--surprised many at the box office this weekend, opening with an estimated $55.7 million, according to Variety. The numbers were much higher than the studios had projected--which was somewhere in the $25 million to $35 million range.
Sex, which brings back cast members Sarah Jessica Parker, Kristin Davis, Kim Cattrall, and Cynthia Nixon as four professional women in New York looking for love (both emotional and physical), knocked Indiana Jones and the Kingdom of the Crystal Skull out of the top spot and already has execs talking about a sequel despite mere mediocre reviews.
The movie also set a record for best R-rated comedy opening and could shape the way Hollywood pumps out en vogue movies in the near future. "Chick flicks" never were thought of as serious box-office powerhouses, but expect a little monkey-see-monkey-do with rival studios looking to capitalize on girls' nights out.
While women went out to get their fix this weekend, men stayed in for theirs. CBS took its first step into bringing mixed martial arts (MMA) to the masses with Saturday night's premiere of Elite XC Saturday Night Fights, and the results were mostly positive.
Though the time period (Saturday, 9 p.m.-11 p.m.) scored a lower overall rating than what CBS is used to--4.1 percent of households to 2.7 percent--males aged 18-34 were up a whopping 271 percent for the time slot, according to USA Today. Those are exactly the kinds of numbers CBS wants to trumpet in hopes that advertisers for beer, male deodorant, and fast cars will pump in cash to the network to display their wares.
The tape-delayed event--which ran almost an hour over its alotted time--featured MMA star Kimbo Slice in the main event, where he won in a controversial stoppage. Well, controversial if one considers a referee stopping the fight when another man's ear has almost been completely torn off. CBS currently has three more Elite XC events planned for broadcast, and NBC is prepping its own MMA broadcast with the Strikeforce organization.