B.J. Novak: iPod helped make this show. That's how people in my age group watch television. It's not really about what was on last night. It's what they recorded. It's what they downloaded. My best friend is in Japan and he IM's me after he sees every episode. He downloads them the minute after they air and then IM's me. That I would do a TV show in Hollywood and my friend in Japan, would tell me within the hour what he thought is exciting.