Bill Lawrence [On his relationship with fans online]: I feel like if you're not that giant hit, you have to tap into what people who love your show like, and keep it interesting and satisfying to them. We strive to go to great lengths to do this. Because we happen to know our core group of fans are very Internet savvy, we made sure Scrubs was one of the first shows that NBC didn't own that was released on NBC's iTunes. We do blogs and tons of Internet stuff and try to keep them as loyal and hooked in as we possibly can. We lovingly call them our nerds. It's seriously a giant testament to them that the show's still alive.