Oakley: The Simpsons has a big audience. Well, first of all, The Simpsons is now an institution, so it defies all traditional things. However, I think The Simpsons attracts -- or it used to -- every kid in the universe, some of their parents and then some grown-ups too. But if kids didn't watch it, the ratings wouldn't be very good. My suspicion is if adults who didn't have children were watching The Simpsons, their audience would be miniscule. And that's the audience we had for Mission Hill, I think.