A fast-food chain's social-marketing campaign piques the guys' interest; and Jack Black portrays the blasé star of a rebooting movie franchise.
After spending the summer in New York City, Zoe is ready to make the move permanent, but she first decides to return to BlueBell for one last thing. When she arrives in BlueBell, Zoe is disappointed to learn that aside from Lavon, no one is very happy to see her. Desperate for Brick to give her a good reference, Zoe agrees to help him track down George and convince him to resurrect the Founders Day parade that has been canceled. Zoe turns to Lemon to track down George but accidentally discovers Lemon is hiding a dirty little secret. Meanwhile, Lemon puts together a plan to help Wade save face in front of Zoe.moreless
Olivia helps a senator who is afraid of becoming a disgrace while Pope & Associates learn more about Quinn's identity.
Fanny and her friends plan an elaborate memorial to honor Hubbell, freezing Michelle out of the planning and sympathy until the event spins out of control leaving her to deal with a distraught Fanny and odd vendors. The girls, meanwhile, use the tragedy as an excuse to skip school until they encounter Fanny and their focus shifts to comfort.moreless
Andy hopes to make some sales by hosting a business seminar, and one attendee makes Jim very uncomfortable. Michael tries to get a dejected Holly back into the improv spirit. Erin's frustrated at her inability to beat Gabe at Scrabble.moreless
Billy returns to help Brenda through her difficult time. An inebriated Claire rejects Ted. Rico is eager to discuss the future of the business. George wants to help Ruth tend to Maya while David is consumed with fear.moreless