Damon: I think there's a balance that has to be struck between the business of motorsport and the reason the sport exists. It exists up to a certain plateau for the people who want to participate in it, but there's also the entertainment factor. A good driver loves to entertain and go out there in front of big crowds.
In Formula One now, you see the trend of restraining drivers' personalities in favour of the corporate sponsors they are representing," he continued. "When I watched Formula One as a kid, I didn't care what the sticker on the side of the car said. I simply wanted to support my favourite driver. It's very easy to forget that everything is paid for by the 350 million people who turn on the TV, and if they are not turning on then there's a problem.