David Fincher: I'm totally anti-commercialism. I would never do commercials where people hold the product by their head and tell you how great it is, I just wouldn't do that stuff. It's all inference. The Levis commercials I did weren't really about jeans, the Nike commercials weren't about shoes. The 'Instant Karma' spot was some of the better stuff I got offered, and it was never about people going, "Buy this shoe, this shoe will change everything," because I think that's nonsense. Anybody looking outside themselves to make themselves whole is delusional and probably sick.