David Kopp: (Talking about "JPOD") We definitely aim to preserve Coupland's voice and pop culture irreverence but when dealing with advertisers and broadcasters, you have to be careful about the brands you're promoting or critiquing. That's just the symptom of the TV business. You can't have free reign over that stuff. I don't see it as a crutch for us, as we have fun inventing products. I don't think it makes the show any less relevant. We don't feel that compromised.