George Martin

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    • Impressed more by Brian Epstein than anything else, Martin agreed to sign the unknown Beatles to a recording contract without having met them or seen them play. Martin himself, however, would not sign the contract until he heard an audition - later saying that EMI had "nothing to lose", as the contract paid only one penny for each record sold - to be split five ways between the band and their manager. After the release of "From Me to You", however, Martin, the youngest head of any EMI label, without asking for a thing in return, suggested to EMI that the royalty rate be doubled, which led to him being thought of as a "traitor" by some at the company.