George immerses himself in the music and social/political issues that mean so much to him. These passions have guided his career, taking him around the globe on a wide range of assignments. Recently, he's travelled to Zambia for a World AIDS Day special documentary and to Victoria, BC, for a cameo appearance in the premiere CHUM theatrical release, "Going The Distance". When he's at Much Headquarters in Toronto, George also enjoys numerous special assignments - upfront with top artists in selected Live@Much showcases and of course, helming the annual madness at the MuchMusic Video Awards Red Carpet Pre-Show. All in all, living a rock 'n' roll lifestyle is really just an attitude, and George has plenty of that.