Jerry Seinfeld: I was in front of an ambulance the other day, and I noticed that the word "ambulance" was spelled in reverse print on the hood of the ambulance. And I thought, "Well, isn't that clever." I look in the rear-view mirror, I can read the word "ambulance" behind me. Of course while you're reading, you don't see where you're going, you crash, you need an ambulance. I think they're trying to drum up some business on the way back from lunch.