Joe (on how he thought up the name "Girls Gone Wild"): Once I had the first tape edited together, I knew I needed a catchy name. During a cross-country flight, I took out a legal pad and just started brainstorming. I love being creative, so I spent hours writing and scratching out hundreds of names. I finally settled on "College Girls Gone Wild" - and then, at the last minute, I crossed out the word "College" and circled the words "Girls Gone Wild." I had my brand.