Joe (on if he considers himself the new Hugh Hefner): No. I don't consider myself as anyone but Joe Francis. Hef was an innovator and was instrumental in the sexual revolution that is still evolving. It is an honor to be compared to Hef, but Hef is one of a kind and so am I. And while the Playboy Mansion is a justifiably legendary place, I'm not the kind of guy to spend my days and nights at home. I enjoy being out in the world, traveling and meeting new people. There isn't anyone I won't to talk to or raise a glass with.