John Rich: When we were making the first album Big Kenny was in debt $140,000 in credit cards, living in a little farm house out in a field, driving a broke-down truck. And I wasn't doing much better. We were two guys trying to make this outrageous album for country radio, and wondering, are we just completely pissing in the wind? I was what I'd call a two-time loser. I'd got fired from the band Lonestar. Then I made a solo album that didn't do anything. So Big & Rich was my third chance and if you get three chances in this business, you're pretty damn lucky. This time around, we didn't worry. We just went in and cut what felt good to us. The biggest thing we've learned so far is that if it's turning on me and Kenny musically, it will turn on our fans.