Louise is a patron of The Butterfly Appeal which is aiming to raise $250,000 pounds to provide a new surgical practice suite and research facility for About Face, a charity committed to helping people with cancer of the head or neck.
Louise is a patron of WOMAC (Women On the Move Against Cancer), a und-raising charity group comprising women from the motor-sport industry.
Louise has provided editorial and PR services to motor manufacturers, GP drivers and F1 teams. Over the years she has worked with people such as Mika Hakkinen, Jean Alesi, Johnny Herbert, Eddie Irvine, Rubens Barrichello, Ralf Schumacher and Giancarlo Fisichella. Louise also once worked for the Jordan F1 team, in a marketing role.
Louise worked briefly as a secretary for an architects' firm in London, then, travelling the world, she had part time jobs such as witnessing in New York, working on a parasail boat in the Caribbean and cooking for divers on the Great Barrier Reef. She returned to the UK in 1988, lured back by an offer as the Press Officer for the Leyton House Formula One team.
While touring America, Louise was introduced to the editor of Powerboat & Waterskiing magazine and, on returning home, was offered a job. Louise travelled the world, covering offshore and circuit powerboat races.
Growing up in Alresford, Louise followed the fortunes of F1 driver, Derek Warwick, who was also from Alresford.
Louise has been interested in motor sport since she was four-years-old, when she sat behind the wheel of her father's Morris Traveller for the first time.
Louise has three sisters.
Louise is a pit-lane reporter for Formula One on ITV. She is the first woman to cover Formula One, having signed with ITV in 1997.
During the 2001 Canadian Grand Prix, Murray Walker crossed to Louise for an interview in the pits, referring to her as "Louise Allen", getting her confused with the other pit-lane reporter, now commentator, James Allen. After doing this twice, Louise got her revenge by switching back to him, referring to him as "Murray Brundle", using Murray's co-commentator, Martin Brundle's, surname.
Louise was romantically involved with Minardi team manager, John Walter, who unfortunately died of a heart attack just prior the British Grand Prix in 2004.
Louise: (her thoughts on Michael Schumacher at the end of 2006) Whether you extol his genius or loath his Machiavellian tactics it's been impossible to ignore Michael this year or for any of the past 15 for that matter. His contribution to the spectacle of the 2006 championship was enormous; from the infamous 'parking' incident in Monaco to the reminder of his racing brilliance in Brazil. Schumacher certainly left his mark on Formula 1 this year.
Louise: (on Michael Schumacher's final Grand Prix) The man has an insatiable appetite for competition. He is very driven in that respect, if you'll excuse the pun; that's why he has been at the top for so long. Will I miss him? Well, yes - and no. The no is on a personal level in terms of working with him. Michael is not the most user-friendly of drivers. He is not very giving of his time and he can be tricky to work with. I have been quite surprised at how many other reporters feel the same way as me. It does seem in the last couple of races though as if his attitude has slightly changed. In China and Japan it was like he'd started to look around the paddock a bit instead of being totally focussed inwards. It's almost as if he is trying to drink in the atmosphere - take it all in before he goes.
Louise: I'd love to see a female driver in Formula 1 and there's nothing to stop it happening. More and more girls are getting involved in karting these days in the same way that more and more girls are getting involved in football – another sport which has traditionally been viewed as a male arena. Some of them – women like Susie Stoddart, Danica Patrick and Katherine Legge – have made their way though the ranks and are now competing at a serious level – and being successful. And that's the crux of the matter. You can't build a long-term career on the novelty factor of being a female racing driver. You've got to be a quick racing driver who can win races irrespective of your sex. If a woman came along who looked like she could do well in Formula 1 then I think teams would be interested.
Louise: (on Michael Schumacher) He is the last of the drivers that came into Formula One at around the same time as me. I was working as Press Officer for the Leyton House team at the time - Jordan were the new kids on the block and causing quite a stir, especially when Michael made his debut with them at Spa. It was a very different time, mostly because I was doing a different job, but also because F1 still had a ring of innocence about it. The paddock wasn't as frenetic as it is now and everything was far more focussed on the racing and less on all the other activities that are now part of the normal everyday life of F1. When Michael came in he ushered in a new era, and I think that is part of his legacy. He was the first of the 'new breed' of racing driver. As the sport became more business-like, they became more professional in the way they went about racing and all the other disciplines it now involves for them. Right from the start Michael was hugely hungry for success and he has remained that way.