On Labor Day, September 1, 2008, www.mikeroweWORKS.com was launched along with a video introduction where Mike described what he had in mind. Like Dirty Jobs, its purpose is to make a fun, but deliberate, case for skilled labor, and challenge the notion that a four-year degree is the only path to a worthwhile career. At the end of October, they put up a public forum and a call for help. Thanks mostly to the hard work of dedicated Dirty Jobs fans and others who've otherwise heard about the site, the forum has taken shape with literally thousands of links to trade resources, scholarships, apprenticeships, fellowships, and vocational schools (and more) that will benefit anyone wanting to explore a career in the construction or technical trades. The second phase of the website launched in February 2009 containing a real, functioning, informative and interactive resource center for people in, or looking to explore, the trades. In a modest way, Dirty Jobs has reminded people of a time when Hard Work was not seen as a thing to avoid - when craftsmanship was lauded, and Master Tradesmen were seen a role models. In a bigger way, mikeroweWORKS will function as a PR Campaign for Hard Work and Skilled Labor - a deliberate attempt to make sure the jobs we need, are jobs that people actually desire.
Like the infrastructure, mikeroweWORKS is under construction, and always will be. Come by and check us out.