Norm Abram was discovered by the producer of This Old House Russell Morash in 1979 when he hired Abram to build a barn on his suburban Boston property. Impressed with Abram's workmanship and thriftiness, Morash asked him to appear on This Old House and talk about home restoration. The rest is history.
Since Norm Abram works for PBS and WGBH (both non-commercial organizations), he never directly endorses any brands of the products he uses. When he makes personal appearances at regional home shows, he is compensated by either the sponsors of the show or by WGBH underwriters, and he is careful to promote the program instead of the products.
Norm Abram: (Sharing his thoughts about his first TV appearance) [TV] was a total mystery, but '78 was slow. I went home saying "wow I am going to be on TV maybe." He didn't say he was going to put me on air. I was going to sort of run the job and be a contractor.
Norm Abram: (Talking about shop safety) Doing the show has raised my own safety awareness.... I figure that every day that goes by, the odds start to work against me, and if I hurt myself, it won't look good on the show and I may be out of work. I've only been nicked once--on the tablesaw. And it was typical of most workshop injuries; I was tired, in a hurry and I did something stupid.