Rob Dyrdek: (on the show Life of Ryan) They just sort of come from time to time. Jackass was skate based, which led to Wildboyz and Viva La Bam. We take more of a comic approach, and Ryan's is more like The Hills with skateboarding attached. A skateboarder is the ultimate rock star, because it's a mix of being a rock star and an athlete. The stars of our sport have big personalities. They're characters.