Ron Popeil

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Biography

Ron "But Wait!" Popeil is a multimillionaire. Over the last 40 years his products have pulled in more than $1 billions at retail. He…more

Born

5/3/1935, New York City, New York, USA

Birth Name

Ronald M. Popeil

Gender

Male

Credits

Trivia and Quotes

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  • Trivia

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    • Ron's first TV product was the "Ronco Spray Gun". The Spray Gun was one of the few products Popeil has sold over the years that wasn't invented by either his father or himself.
    • Popeil found he could produce a 60-second commercial for $500 at WFLA, a Tampa, Florida television station, and did so. Ron would produce four commercials from one. From the two minute came the 90-second, the 60-second and the 30-second, a habit he got into over the years with all his short-form advertising.
    • Ron was voted by "Self Magazine" readers as one of the 25 people who have changed the way we eat, drink and think about food.
  • Quotes

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    • Ron Popeil: Other people in our business take the spaghetti approach, they throw a lot of stuff against the wall and hope something sticks. The failure rate is dependent solely on what you're throwing up against the wall. I don't operate that way. If I believe in a product idea, I'll put my time, money, and marketing skills behind it. It might take two-and-a-half years of my life to create and sell a product. But, I enjoy every minute of it!
    • Ron Popeil: So, I gathered up some kitchen products from my father's factory, he sold them to me at a wholesale price so he made a full profit, and I went down to Maxwell Street on a Sunday to give it a try. I talked, I yelled, I hawked, and it worked! I was stuffing money into my pockets, more money than I had ever seen in my life. I didn't have to be poor for the rest of my life. Through selling, I could escape from poverty and the miserable existence I had with my grandparents. I had lived for 16 years in homes without love, and now I finally found a form of affection and human connection through sales.
    • Ron Popeil: Set it, and forget it!