In order to prepare for his role in Choke, Sam attended sex addict meetings. In the film he plays a sex addict and initially had trouble identifying with his character.
Sam: (on preparing to play a sex addict in Choke) Well, I don't think I've ever been a sex addict, so the role took some work. I couldn't really identify with what my character was doing at first. I went to some sex addict rehab meetings just to find out more about what these people are all about. I went anonymously and I think I was only outed one time.