Steve Jobs

Steve Jobs


2/24/1955, San Francisco, California, U.S.



Birth Name

Steven Paul Jobs


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Steve Jobs was born on February 24, 1955 in San Francisco, California, USA. He is the CEO of Apple and is the former CEO of Pixar. He attended Homestead High School and graduated in 1972. He dropped out of college after his first semster of school. Steve married…more


Trivia and Quotes

  • Trivia

  • Quotes

    • Steve Jobs:(On his long leave until June) During the past week I have learned that my health-related issues are more complex than I originally thought. I have asked (chief operating officer) Tim Cook to be responsible for Apple's day-to-day operations, and I know he and the rest of the executive management team will do a great job. As CEO, I plan to remain involved in major strategic decisions while I am out. Our board of directors fully supports this plan.

    • Steve Jobs: (On the iPod) It turns out with the iPod we kind of got out from that operating-system glass ceiling and it was great because [it showed that] Apple innovation, Apple engineering, Apple design did matter. The iPod captured 70% market share. I cannot tell you how important that was after so many years of laboring and seeing a 4% to 5% market share on the Mac. To see something like that happen with the iPod was a great shot in the arm for everybody.

    • Steve Jobs: (On his marathon Monday meetings) So what we do every Monday is we review the whole business. We look at what we sold the week before. We look at every single product under development, products we're having trouble with, products where the demand is larger than we can make. All the stuff in development, we review. And we do it every single week. I put out an agenda -- 80% is the same as it was the last week, and we just walk down it every single week.

    • Steve Jobs: (On hiring talent) Recruiting is hard. It's just finding the needles in the haystack. We do it ourselves and we spend a lot of time at it. I've participated in the hiring of maybe 5,000-plus people in my life. So I take it very seriously. You can't know enough in a one-hour interview. So, in the end, it's ultimately based on your gut. How do I feel about this person? What are they like when they're challenged? Why are they here? I ask everybody that: 'Why are you here?' The answers themselves are not what you're looking for. It's the meta-data.

    • Steve Jobs: (On his management style) We've got 25,000 people at Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100 people, that's what I do. That doesn't mean they're all vice presidents. Some of them are just key individual contributors. So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know - just explore things.

    • Steve Jobs: (On Apple's focus) Apple is a $30 billion company, yet we've got less than 30 major products. I don't know if that's ever been done before. Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

    • Steve Jobs: (On his demanding reputation) My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

    • Steve Jobs: (On why people want to work at Apple) The reason is, is because you can't do what you can do at Apple anywhere else. The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

    • Steve Jobs: (On what drives Apple employees) We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the [executive team] could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.

    • Steve Jobs: I've always wanted to own and control the primary technology in everything we do.

    • Steve Jobs: It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

    • Steve Jobs: Unfortunately, people are not rebelling against Microsoft. They don't know any better.

    • Steve Jobs: (On Apple's strategy) We do no market research. We don't hire consultants. The only consultants I've ever hired in my 10 years is one firm to analyze Gateway's retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products.

    • Steve Jobs: (On Apple's connection with the consumer) It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.

    • Steve Jobs: (On the birth of the iPhone) We all had cellphones. We just hated them, they were so awful to use. The software was terrible. The hardware wasn't very good. We talked to our friends, and they all hated their cellphones too. Everybody seemed to hate their phones. And we saw that these things really could become much more powerful and interesting to license. It's a huge market. I mean a billion phones get shipped every year, and that's almost an order of magnitude greater than the number of music players. It's four times the number of PCs that ship every year.

    • Steve: Innovation distinguishes between a leader and a follower.

    • Steve: (talking about future developments) Well, you know us. We never talk about future products. There used to be a saying at Apple: Isn't it funny? A ship that leaks from the top. So, I don't wanna perpetuate that. So I really can't say.

    • Steve: If we give people an alternative to Microsoft, it will have been a greater good.

    • Steve: (what the CEO does) I don't know. Head janitor?

    • Steve: (talking about the music and PC revolution) Well, obviously, the biggest difference is that we're on Windows. It's still very early in the music revolution. Remember there are 10 billion songs that are distributed in the U.S. every year legally, on CDs. So far on iTunes, we've distributed about 16 million. So we're at the very beginning of this. It will take years to unfold.

    • Steve: (talking about the assassination of John Kennedy) I remember John Kennedy being assassinated. I remember the exact moment that I heard he had been shot.

    • Steve: (talking about the computer world honors program) I don't remember him but I do remember growing up in the late 50's and early 60's. It was a very interesting time in the United States. America was sort of at its pinnacle of post World War II prosperity and everything had been fairly straight and narrow from haircuts to culture in every way, and it was just starting to broaden into the 60's where things were going to start expanding out in new directions. Everything was still very successful, very young. America seemed young and naive in many ways to me, from my memories at that time.

    • Steve: (talking about the documentary, Triumph of Nerds) What can I say? I hired the wrong guy. He destroyed everything I spent 10 years working for; starting with me, but that wasn't the saddest part. I would have gladly left Apple if Apple would have turned out like I wanted it to.