Simon struggles with a pitch to the Australian Tourism Board and Sydney becomes the subject of a song by an infatuated ex-colleague.
Sydney discovers that Simon is up against an old high school crush for the award of Advertiser of the Year.
Simon, Zach and Sydney compete for the attention of Helena, a worldly client.
When Sophie gets conned by the contractor building her dream house, Max invites her to be a silent partner in the cupcake business, which causes friction between Sophie and Caroline.
When a storefront that would be perfect for Max's Homemade Cupcake goes up for rent, Max and Caroline hold a fundraiser.