As the group brainstorms, the labesls go: The Creative Team/ The Creative Team?/ The Team
Headline in newspaper: SHAME Is This Britain's Sickest Man? (With a picture of Charles on his cell phone.)
Charles: (to Alan, frustrated) How many times do I have to tell you? Nobody gives a ***k about the truth; that is why you employ me.
Charles: I thought I heard the clattering hooves of a personal hobby horse being ridden.
Martin: Now, I think anything involving dementia would work against him doing a future game show... (thinking)I don't know.
Charles: Chop chop, people! We have a career to save and a pestilence to unleash.
Whiteboard #1: AVOIDING BAD PRESS STRATEGIES: 1. Deny everything 2. Admit everything 3. Don't do anything wrong in the first place
Whiteboard#2: How to cut it in P.R. QUALITIES NEEDED: The X factor The Y Factor MAX FACTOR
The disease that was created for this episode is Marquierro - Hennell Disease.
Alan: There he is, Diabolus himself.--The use of the name Diabolus refers to one of many nicknames Satan, the Devil has.
Alan's over-the-head hand-waving and chanting of "I am unworthy! I am unworthy!" towards Charles is a nod to Mike Myers and Dana Carvey's Wayne and Garth and that duo's "We're not worthy!" chant to celebrities.
Charles: (to the make-up woman) You've worked on Holby City...--references the Casulty spin-off; a hospital show where the woman would have, presumably, experience at what Charles et. al., were wanting.
Martin mentions Butch Casidy and The Sundance Kid at Charles' townhouse near the end. That is then followed up by evoking Butch and Sundance whenCharles and Martin are surrounded by the press and we don't see if they "survive" the encounter.
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