Yeah, I can clearly recall Clark calling Perry White "Chief" without him blowing up at Clark. I think Lois might have so as well, but I'm not 100% sure on that.
As for wheelrchair's question, I'm not sure if there's a reason for it within the fictional world of the Daily Planet, but I'm sure the writers of the show used it as vehicle to portray Perry White as a bit of a crusty old newspaper man without having to resort to having Perry doing anything too mean spirited. Yelling at Jimmy for calling him Chief is a relatively begin way of getting that point across,
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